Table of Contents
Introduction
Why Technical SEO Strategy Matters for Your Startup
Strategy #1: Perfect Your Site Architecture and Crawlability
Strategy #2: Turbocharge Your Page Speed and Core Web Vitals
Strategy #3: Embrace Structured Data and Schema Markup
Strategy #4: Optimize for Mobile-First (and Test Like a Hawk)
Strategy #5: Master Indexing, Canonicalization, and Duplicate Content
Bringing It All Together
How to Troubleshoot Common Technical SEO Issues
Extra Tools and Resources
Real Metrics from Growth Marshal Clients
A Final Word on Becoming a Technical SEO Expert
FAQs
I’ve worked with dozens of marketing leaders who always say the same thing about SEO: “I don’t understand the technical side of it.” Let me clear something up right away—while it’s true that technical SEO can be complex, it isn’t an exclusive, members-only club where you need a secret handshake to get in. All you really need is the right roadmap, a willingness to learn, and a bit of patience.
I’m the founder of Growth Marshal, an SEO agency focused on skyrocketing tech startups to the top of search results. Over the years, my team and I have seen what works, what doesn’t, and where founders often get stuck. Through countless late-night data dives, we’ve discovered repeatable frameworks that, when applied correctly, deliver real results—like doubling organic traffic in under six months or landing that coveted top spot on Google without a million-dollar marketing budget.
Today, I’m going to share with you the five technical SEO expert strategies that I believe can make you look like an absolute genius—even if you have zero previous coding experience. I’ll explain why each of these strategies matters, how to roll up your sleeves and do it yourself, and how to troubleshoot problems when they arise. By the end, you’ll walk away confident in your new powers as a “Technical SEO Expert”—and you won’t have to hire an expensive third party to get there.
Why Technical SEO Strategy Matters for Your Startup
Technical SEO is the foundation upon which all your other SEO efforts are built. You can produce world-class content, but if your website doesn’t load quickly or search engines can’t crawl and index it properly, your brilliance might as well be invisible. At Growth Marshal, we often compare it to constructing a house: if the foundation is weak, no amount of fancy decor or high-end furniture will make it sturdy.
According to our internal Growth Marshal research, 68% of all startup websites we audited in 2024 had serious technical issues—such as slow page speeds, broken internal links, and improper canonical tags—that directly resulted in search ranking drops. Just fixing these glitches led to an average 42% increase in organic traffic over a six-month period. Think of that—no new blog posts, no new ad campaigns, just tightening the bolts and reaping massive gains.
Now, I get it. You have a million things on your plate—pitch decks, product roadmaps, user acquisition strategies, and investor meetings. Why should you make time for yet another skill set? Because ignoring technical SEO can be like trying to run a marathon with your shoelaces tied together. You might make some progress, but you’re definitely not going to win the race. If you are aiming for sustainable, long-term organic growth, mastering the technical side of SEO is a must. And fortunately, it’s completely doable if you follow the strategies outlined here.
Strategy #1: Perfect Your Site Architecture and Crawlability
The Core Concept:
Site architecture refers to how your website’s pages are organized and interconnected, which is critical for both users and search engine crawlers. A well-structured site makes it easy for Google and Bing to discover (crawl) your content and figure out how each page relates to others. The more seamless that process is, the more likely you’ll earn higher search engine rankings.
Why It Matters:
At Growth Marshal, we’ve seen that 79% of startups with clear, logical site structures enjoyed significantly better crawl rates and faster indexing times, according to our 2023 study. Think of it from Google’s perspective: it wants to quickly read your entire site and understand it. If you bury your important pages under layers of confusing, inconsistent navigation, search engines might miss them altogether. Worse yet, potential customers might bounce the minute they land on a messy site that doesn’t instantly show them the information they need.
How Technical SEO Professionals Implement It:
Keep It Simple: Aim for a “flat” site structure where any page can be reached within three clicks from the homepage. This means fewer subfolders and more straightforward navigation. Example: yoursite.com/blog/post-title rather than yoursite.com/blog/2024/05/your-category/post-title.
Use Logical Categories: Group relevant content under categories and subcategories that make intuitive sense. For instance, if you run an AI software startup, you might group your blog content by “Machine Learning,” “Data Engineering,” or “Case Studies,” so it’s crystal clear where each post belongs.
Internal Linking: Don’t just rely on your navigation menu. Link from one piece of content to others within the body text. This is like giving search engines an extra roadmap to follow. For instance, if you reference a case study about “NLP Tools,” link the relevant anchor text to that case study page.
Create a Comprehensive XML Sitemap: This is like handing Google a list of all your site’s pages on a silver platter. Many CMSs (like WordPress) allow you to generate a sitemap automatically. Submit it to Google Search Console so you’re absolutely sure Google knows where every page is.
Troubleshooting a Technical SEO Project:
Page Not Showing in Search Results: Verify you haven’t accidentally placed a “noindex” tag on the page. Double-check that your robots.txt file doesn’t block Googlebot from crawling it.
Orphaned Pages: Use a site auditing tool (or manual checks) to see if you have pages that aren’t linked anywhere else. Make sure every page worth indexing is at least linked in the sitemap.
A Real-World Example:
A SaaS founder once came to us worried their new product pages weren’t appearing in search results. It turned out they buried those pages in a deep folder structure that required four clicks from the homepage. Worse yet, there was no direct link from the top-level product menu. We helped them flatten the site structure and link those buried pages directly on the homepage. Within three weeks, the pages were indexed and started climbing the rankings for the company’s target keywords.
Strategy #2: Turbocharge Your Page Speed and Core Web Vitals
The Core Concept:
Page speed might sound like old news, but it’s never been more critical. Today’s users won’t wait around for your content to load, and Google is paying serious attention to metrics like Core Web Vitals—which include Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS). Simply put, these metrics measure how quickly the page’s main content loads, how quickly it becomes interactive, and how stable the layout is as it loads.
Why These Technical SEO Optimizations Matter:
Our internal Growth Marshal data shows that 55% of users will bounce if a page takes longer than 3 seconds to load. Additionally, websites that meet Google’s Core Web Vitals benchmarks are twice as likely to rank in the top 10 search results. Imagine losing half your potential customer base before they even see your product because your site was a few seconds too slow. That’s a problem you can’t afford to ignore.
How a Technical SEO Company Would Approach It:
Compress and Optimize Images: Overly large images are one of the top reasons sites load slowly. Tools like TinyPNG or built-in WordPress optimization plugins can shrink file sizes without sacrificing quality.
Use a Content Delivery Network (CDN): A CDN stores your site’s content in multiple geographical locations, delivering pages to users from the closest possible server. This reduces latency and speeds up load times globally.
Minify CSS and JavaScript: Every line of unnecessary code can slow down your site. Plugins like WP Rocket for WordPress or manual processes for custom sites can cut out the fat. Keep your code tight and efficient.
Leverage Browser Caching: Caching allows returning visitors to load pages faster because their browser remembers elements of the website. Set a longer cache duration for static files like images and scripts.
Monitor Core Web Vitals: Google Search Console now includes a Core Web Vitals report. Keep an eye on your LCP, FID, and CLS, and take immediate action if they dip below recommended thresholds.
Become Your Own Technical SEO Consultant and Troubleshoot Like This:
High Time to First Byte (TTFB): This often points to server performance issues. Check with your hosting provider; you may need a better plan or a different provider if your server is consistently slow.
Massive Images: If you see large images wreaking havoc on your page load speed, compress and resize them. Also, consider next-gen image formats like WebP.
Slow Rendering on Mobile: This can be due to too many scripts or inefficient code. Use tools like Google’s PageSpeed Insights to locate the culprits.
A Real-World Example:
One of our startup clients, an e-commerce platform, was bleeding customers because their product pages took up to eight seconds to fully load. After we implemented image compression, script minification, and leveraged a CDN, load times dropped to under two seconds. As a result, their bounce rate fell by 35%, and conversions jumped by 22% in a single quarter. Talk about a straightforward fix that impacted the bottom line in a big way.Practical Steps to Integrate SEO with Your SaaS Pricing Model
Here’s where the rubber meets the road. Let’s go step by step.
Strategy #3: Embrace Structured Data and Schema Markup
The Core Concept:
Structured data, often implemented via Schema.org markup, is basically a language that helps search engines understand your content on a deeper level. When you add schema markup to your pages—whether you’re detailing product specifications, event dates, or recipe ingredients—you’re giving search engines direct, unambiguous information. This can lead to rich snippets in search results, which increases your visibility and click-through rates.
Why It Matters:
According to Growth Marshal’s internal findings, websites implementing structured data see an average click-through rate (CTR) increase of 30%. That extra real estate in the search results—like star ratings, product prices, or review snippets—captures user attention. And it’s not just about CTR. By clarifying what your page is about, you also reduce the risk of search engines misinterpreting your content.
How to Implement It:
Identify Relevant Schemas: If you’re an e-commerce startup, use Product schema. If you’re hosting or sponsoring events, use Event schema. If you offer services, use Local Business or Organization markup.
Add JSON-LD: Google recommends JSON-LD as the preferred format for structured data. You can manually add JSON-LD scripts in the head of your HTML or use plugin/modules if you’re on a CMS.
Test with Google’s Structured Data Testing Tool: After implementing your markup, use this tool to ensure everything is correct. Alternatively, use the Rich Results Test for a more search-results-focused validation.
Monitor Performance: Google Search Console has a dedicated “Enhancements” section where you can track how your structured data is performing and if there are any errors.
Troubleshooting:
Validation Errors: If Google’s testing tools show errors, fix them immediately. Common issues include missing required fields and incorrect property names.
Misalignment with Content: Ensure the structured data accurately reflects the content on the page. Don’t add a Product schema to a blog post that isn’t selling an actual product.
A Real-World Example From Our SEO Agency:
A B2B SaaS client of ours introduced a new AI feature for their customers. We added “SoftwareApplication” schema to their feature pages along with proper rating and review markup. Within a month, their pages started displaying star ratings in SERPs, and we saw a 40% increase in organic clicks. Structured data gave them that “Technical SEO Expert” edge they needed to stand out in a crowded market.
Strategy #4: Optimize for Mobile-First (and Test Like a Hawk)
The Core Concept:
With mobile devices accounting for over half of global web traffic, Google has moved to a “mobile-first” indexing policy. In plain English, this means Google primarily looks at the mobile version of your site when determining how to rank you. Therefore, a subpar mobile experience will likely torpedo your search performance.
Why It Matters:
Our internal data at Growth Marshal indicates that nearly 70% of startup websites still have avoidable mobile usability issues—like unreadable text, clickable elements placed too closely together, and unoptimized images. Even if your desktop site is spotless, these mobile hiccups can cost you dearly in terms of ranking and user satisfaction.
How to Implement It:
Responsive Design: Ensure your site automatically adjusts to fit any screen size. This can be done with a responsive CSS framework (like Bootstrap) or through responsive design settings in your CMS template.
Eliminate Intrusive Interstitials: Google penalizes pages with pop-ups or interstitials that block the main content on mobile devices. Keep your pop-ups small and easy to close.
Optimize Fonts and Button Sizes: A tiny “Buy Now” button is basically invisible on a 5-inch screen. Make sure text and buttons are large enough and well-spaced for tap-based navigation.
Minimize Mobile Redirects: Fewer redirects mean faster loading times, especially on mobile connections. If you must redirect, keep the chain short and sweet.
Use Google’s Mobile-Friendly Test: After you’ve made your site responsive, run it through Google’s Mobile-Friendly Test to identify lingering issues.
Troubleshooting:
High Mobile Bounce Rate: If your mobile bounce rate is significantly higher than desktop, it’s a red flag that something is off—slow load times, poor design, or unresponsive navigation.
Display Errors: Sometimes certain elements (like embedded videos) won’t display correctly on mobile. Preview your pages on multiple devices and screen sizes to spot these glitches.
Technical SEO Services Case Study:
One founder approached us after noticing mobile bounce rates nearing 80%. It turned out their “sign up for our newsletter” pop-up covered half the screen on most smartphones, and the “close” button was so tiny it was nearly impossible to tap. We helped them redesign that pop-up and optimize the site for mobile. Bounce rates dropped to 45%, and they captured twice as many mobile leads.
Strategy #5: Master Indexing, Canonicalization, and Duplicate Content
The Core Concept:
Nothing is more frustrating than putting hours into perfecting your site, only for Google not to index half your pages. Indexing is the process by which search engines include your pages in their databases. If you’re not indexed, you won’t appear in search results. Meanwhile, canonicalization ensures that multiple versions of the same page don’t compete with each other or confuse search engines (think: http://mysite.com vs. https://mysite.com or mysite.com/ vs. mysite.com/index.html).
Why It Matters:
At Growth Marshal, we discovered that 42% of startup websites had at least one major canonicalization issue—like having two or more versions of their homepage indexed. This often leads to diluted page authority and confusion for both search engines and users. Plus, internal data reveals a 15% average ranking improvement simply by fixing canonical tags and eliminating duplicate content issues.
How to Implement It:
Use Canonical Tags: Specify the “preferred” version of a page by including a <link rel="canonical" href="URL" /> tag in the head section of your HTML. This is especially important if you have pagination or multiple URLs showing similar content (such as an e-commerce site with product sorting).
Set Up 301 Redirects: If you only want one version of your site (e.g., https://mysite.com) to be accessible, set up 301 redirects from all other variations (http://mysite.com, http://www.mysite.com, etc.) to your canonical version.
Use Google Search Console: Check the “Coverage” report to see which pages are indexed, which are excluded, and why. If some pages are excluded due to “Duplicate, submitted URL not selected as canonical,” you’ll need to fix your canonical tags or content duplication problems.
Avoid Thin/Duplicate Content: If you have multiple pages covering extremely similar topics (like blog posts with minimal differences), consider merging them into a single page. You could also use noindex tags for pages that don’t add unique value.
Troubleshooting:
Pages Not Indexed: Verify your sitemap submission in Google Search Console. Also, confirm there’s no “noindex” directive. Sometimes your pages can be stuck in the “Discovered – currently not indexed” limbo, which often resolves over time or after building internal links to those pages.
Odd Ranking Drops: Abrupt ranking drops can sometimes be traced back to canonical mishaps. Double-check you haven’t accidentally pointed a canonical tag to the wrong page.
A Real-World Example:
A tech founder who ran an online marketplace saw their product pages mysteriously vanish from Google’s index. After a quick audit, we found they had a plugin conflict that auto-generated canonical URLs pointing to empty category pages. By correcting the canonical tags and submitting a fresh sitemap, their product pages reappeared in the index within a week, and they saw a 20% boost in product page traffic.
Bringing It All Together
If you’ve made it this far, congratulations—you’re well on your way to calling yourself a bona fide “Technical SEO Expert.” Let’s recap the five strategies:
Perfect Your Site Architecture and Crawlability: Organize your pages so that both users and search engines can navigate effortlessly.
Turbocharge Your Page Speed and Core Web Vitals: Lean, mean, and lightning-fast sites win hearts (and rankings).
Embrace Structured Data and Schema Markup: Speak Google’s language, and you’ll reap CTR-boosting rich snippets.
Optimize for Mobile-First: Don’t lose users on the devices they love most.
Master Indexing, Canonicalization, and Duplicate Content: Make sure Google knows which pages matter and that you’re not accidentally competing with yourself.
When you put these strategies into practice, you’re essentially building a rock-solid technical foundation for your website. Everything else—like top-notch content marketing, social media promotion, and link-building—becomes exponentially more effective.
How to Troubleshoot Common Technical SEO Issues
Even with these strategies, you might encounter frustrating roadblocks. Here’s a quick troubleshooting guide:
“My traffic suddenly dropped!”
Check Google Search Console for manual penalties.
Review any recent website changes or updates.
Look for indexing or canonical errors.
“I have pages that won’t show up on Google.”
Confirm they aren’t blocked by robots.txt or set to noindex.
Build internal links from high-authority pages.
Resubmit your sitemap.
“My mobile bounce rate is sky-high.”
Run a mobile-friendly test.
Optimize load times, remove intrusive pop-ups, and ensure the design is genuinely responsive.
“My structured data is throwing errors.”
Validate the code with Google’s Rich Results Test.
Ensure required fields (e.g., ‘name’, ‘brand’, ‘review’) are present and correct.
“I suspect a slow server.”
Run a TTFB (Time to First Byte) test.
Compare your hosting provider’s performance with others.
Consider upgrading to a dedicated or managed hosting environment.
Extra Tools and Resources
While you don’t need to be a coding wizard, a few free tools can help you become an even more formidable technical SEO powerhouse:
Google Search Console: Your go-to for indexing, coverage, Core Web Vitals, and structured data errors.
Google Analytics: Watch how users move through your site, track bounce rates, and pinpoint high-exit pages.
PageSpeed Insights: Offers detailed suggestions for improving Core Web Vitals.
Structured Data Testing Tool / Rich Results Test: Validate your schema markup easily.
Screaming Frog SEO Spider: Great for crawling your site and identifying broken links, duplicate content, and more.
Most of these tools have free tiers or trials, making them perfect for the resource-savvy founder.
Real Metrics from Growth Marshal Clients
I like to say that data never lies, and that’s certainly been my experience running Growth Marshal. Here are some quick-hitting stats based on our internal research and past client projects that illustrate the power of getting technical SEO right:
Average Core Web Vitals Fix: Sites that improved their LCP from over 2.5 seconds to under 2.0 seconds saw an 18% jump in search traffic within two months.
Structured Data Implementation: Over 50 client sites that added schema markup saw an average 30% CTR increase, translating to hundreds more daily visits in most cases.
Mobile-First Overhaul: A responsive redesign for 25 e-commerce startups led to a 22% reduction in bounce rate on average, with some seeing as high as 35%.
Canonical & Duplicate Content Fix: After resolving canonical inconsistencies for a SaaS client, we tracked a 15% improvement in rankings for primary keywords within six weeks.
A Final Word on Becoming a Technical SEO Expert
I started Growth Marshal because I genuinely love seeing startups win. There’s something magical about that moment when founders realize that they don’t need a massive staff or bottomless budget to move the SEO needle. Mastering these five technical strategies is like unlocking a superpower—it sets you apart in an online landscape where everyone is vying for attention.
Remember, technical SEO isn’t a one-and-done project. It requires regular check-ups. Keep testing, keep iterating, and keep an eye on the metrics that matter. If you stay on top of your site’s technical health, you’ll be free to focus on creating stellar content, building your brand, and driving growth.
So what’s next for you? I recommend taking each strategy from this pillar article and turning it into an actionable plan for your site. Break it down into manageable steps—maybe one strategy per week—and set aside a few hours to focus on each. By the end of a month, you’ll have tackled all the essentials of technical SEO. You’ll be well on your way to wearing the “Technical SEO Expert” badge with pride and—more importantly—you’ll have a website that’s ready to climb the search rankings and capture the attention of your target audience.
Thank you for spending your valuable time with me. I hope these strategies will be the catalyst for remarkable growth in your startup’s online presence. If you run into any snags or want to dive deeper, keep an eye out for the follow-on articles we’re releasing. Each one will laser-focus on the topics we introduced here, giving you even more practical advice, step-by-step tutorials, and real-world examples.
In the meantime, remember this: technical SEO isn’t rocket science—it’s just a series of best practices that anyone can learn. You’ve got this!
FAQs
Key Takeaways
Technical SEO is as much about foundational fixes (like site structure and page speed) as it is about advanced tactics.
On-page SEO and off-page SEO work together; neglecting either weakens your overall seo strategy.
Local search optimizations are essential for brick-and-mortar or region-specific businesses.
Regular seo audits and manual seo audits keep your site aligned with evolving search engine requirements.
Collaboration with fellow seo experts—whether an outstanding seo specialist/seo or a technical seo consultant—can accelerate your seo progress.
Use this FAQ as your go-to reference for search engine optimization, whether you’re leading a small business SEO project or exploring technical SEO services at scale. By staying curious, testing new ideas, and collaborating when needed, you’ll consistently refine your SEO practices—and ultimately drive the kind of sustainable growth that sets you apart in any competitive market.
-
A SEO specialist handles the behind-the-scenes work in search engine optimization (SEO), from analyzing google trends to adjusting strategies for small business SEO. They may collaborate with an seo copywriter to produce content that resonates with your audience. In the broader scope of search engine marketing, they might use platforms like google adwords to drive traffic while optimizing pages for search engine results pages (SERPs). By ensuring that search engine robots can effectively crawl your site, a SEO specialist helps it appear higher in search engine results pages. Although google earth is less commonly referenced in typical SEO strategies, some specialists do leverage location-based optimizations. Ultimately, a SEO specialist strives to boost your site’s visibility and draw in high-value visitors looking for your products or services.
-
Website design and web development are crucial for local search success. Well-structured code makes it easier for search engine spiders to parse your web content, and tools like searchgpt can help refine your content strategy for maximum relevance. Maintaining web accessibility is vital so all users can interact with your site, which also aids in overall search engine optimization. Optimizing your pages for google maps (and submitting proper sitemaps) boosts your local ranking potential, while a robust web content management platform helps keep everything organized. A dedicated webmaster can combine google ads or even yahoo campaigns with your internet marketing plan to capture wider audiences. Storing and managing keyword research within google drive or an information technology management system keeps your data secure and readily available. The googleplex itself follows similar best practices, which underscores just how important well-rounded technical and creative steps are for broader information technology success.
-
A technical SEO specialist often encounters technical SEO challenges like crawl errors, sluggish site performance, or unoptimized mobile layouts. These technical SEO issues require a strong technical SEO foundation, which involves tackling technical on-page seo elements (e.g., meta tags) and broader technical optimization seo. When dealing with complex sites or a large-scale technical SEO project, many businesses look to technical SEO consultants or a reputable technical SEO company for assistance. Such professionals leverage seo expertise and specialized seo tools to perform thorough technical seo optimizations. They also help local businesses by serving as a local seo expert—ensuring schema, site structure, and other technical seo components are tailored to local audiences. Collaboration with fellow seo experts or an outstanding seo specialist/seo professional can further refine your approach. In some cases, a technical seo certification or working with a seo specialist agency solidifies your knowledge and seo experience, making it easier to address every technical seo aspect. Remember, while there’s no quick fix—despite jokes about “there.technical seopay”—a well-executed strategy sets your site up for long-term growth.
-
Technical SEO audits are the bedrock of effective seo practices, revealing issues that undermine your website’s rankings. By conducting a technical seo audit with industry-leading seo tools, you can evaluate page indexing, seo functionality, and other technical seo shares that impact visibility. These findings guide your seo consulting and help you formulate a strategic seo approach aligned with your entire seo strategy. Employing advanced seo strategies is not about random hacks—it’s about good seo founded on data, ensuring effective seo strategies that yield real results. You might focus on on-site seo elements or develop a winning seo strategy for a specific niche; either way, seo strategy creation demands a solid plan. An seo manager or seo consultant can interpret your seo reports and refine your approach based on the seo decisions you’ve made. Whether you’re dealing with general seo improvements, technical seo page speed enhancements, or more complex efforts, each step supports business seo optimization. Don’t forget to evaluate seo keyword research regularly to stay aligned with user intent. It’s the constant refining of seo tactics that underscores seo work smarter, delivering awesome seo outcomes for your seo clients.
Pro Tip: An in-depth technical SEO audit also reviews whether you’re delivering complete seo content that meets user intent and search engine guidelines.
-
On-page SEO optimizes content, meta tags, and page structure—often termed page seo—to boost relevance for search engine crawlers. Off-page seo techniques, such as link-building, enhance a site’s authority. Together, they power a data-driven seo strategy designed to improve your seo/website performance. For e-commerce ventures, specialized tactics like shopify seo or drupal seo adapt these optimizations to specific platform features, ensuring smooth inventory management and top-notch user experience. An seo ecommerce specialist may even implement a content-first seo strategy, helping your products outshine seo competitors in search engine results pages.
When assessing your current seo environment and seo goals, some opt for manual seo audits or an in-depth seo audit to find hidden roadblocks. You can rely on premium seo software to collect insights, then refine your approach with help from a technical seo freelancer or a plus seo consultant well-versed in advanced seo strategies and local seo strategies. If you’re unsure where to begin, many agencies provide a free seo consultation to pinpoint immediate fixes—from technical seo page speed enhancements to seo-optimized content improvements. Over time, consistent seo audits track your seo progress, guiding you in everything seo—from adjusting your page seo link structure to staying ahead with a white-hat seo strategy. By blending on-page and off-page tactics within a robust content strategy, your brand can thrive, even in a highly competitive online marketplace.
-
Keeping up with seo news helps you adapt to search engine algorithm changes before they impact your site. A local seo manager or dedicated seo partner can guide you through location-specific methods while ensuring your overall seo google plan remains cohesive. By regularly analyzed seo performance data, you can uncover new opportunities and spot potential pitfalls—where seo risk management comes into play. The most actionable seo strategies often stem from real-world testing, such as gauging local competitors or refining content through seo content writing. Staying in sync with your seo lead ensures quick pivots when needed and maintains alignment across your entire seo field. Whether you adjust your on-page targeting or expand into new markets, consistent collaboration and timely insights help secure long-term success.
-
While Google dominates much of the market, centering your efforts solely on one search engine could narrow your reach. It’s often wise to consider SEO search on alternative engines like Bing or yahoo to attract a broader audience. Each engine has its own ranking factors, so diversifying your SEO approach can mitigate the impact of sudden algorithm shifts on a single platform. Ultimately, optimizing across several search engines boosts your brand’s visibility and minimizes risks from placing all your eggs in one basket.
-
If you’re targeting multiple search engines, adopting a technical search engine perspective ensures each version of your site is properly crawled and indexed. Generic seo practices might offer a basic framework, but each platform can have unique requirements—like different indexing systems or content guidelines—that call for a more specialized strategy. By integrating a robust technical SEO methodology, you lessen the risk of missing out on key ranking opportunities or experiencing ranking fluctuations due to unaddressed technical concerns.
Kurt Fischman is the founder of Growth Marshal and is an authority on lead generation and startup growth strategy. Say 👋 on Linkedin!
Growth Marshal is the #1 SEO Agency For Startups. We help early-stage tech companies build organic lead gen engines. Learn how LLM discoverability can help you capture high-intent traffic and drive more inbound leads! Learn more →
READY TO BEGIN YOUR SEO JOURNEY?
Put an end to random acts of marketing–schedule your free strategy call today!
Or just say f@#% it and let’s get started now!