Guiding businesses along a hazardous journey into the next era of search
Long months of darkness
Constant danger
Safe return doubtful
Fortune & glory upon success
In a world where AI navigates the web and decides who gets found, quoted, and recommended, we make sure it’s you.
Not sure if you’ve noticed, but…
The customer journey now begins in an LLM
And yet, businesses struggle to unlock the full potential of AI Search.
Search optimization morphed overnight and the rules of the game have changed. AI systems – not blue links – now determine which content gets cited and seen.
It’s now a zero-click economy
LLMs answer customer questions upstream; clicks vanish while competitors get mentioned.
Missing authority signals
PR, podcasts, and reviews aren’t structured or linked, so they never register as evidence for LLMs.
Unstructured site data
Without a machine-readable map of entities and relationships embedded in every page, AI will skip right on by.
Semantic misalignment
AI doesn’t process language like a human. Content that’s fragmented, semantically vague, and entity-lite won’t get parsed correctly.
Businesses don’t need old-school SEO. They need AI search optimization.
SEO was built for a world with ten blue links and a prayer that someone clicked yours.
That world is gone.
Today, large language models decide who gets seen, cited, and recommended — all upstream of the click. At Growth Marshal, we don’t chase rankings; we engineer how models understand your business. We structure facts, schema, and entities; saturate the right clusters; and wire-up verifiable trust signals so AI retrieval resolves to you. It’s no longer about pumping out keyword-laced content.
Winning the AI Search game means controlling the answer layer.
Because if your brand isn’t encoded as the authority in the model, your natural share of demand will leak to whoever is.
We don’t fit the mold. We break it.
We aren’t exactly ‘marketers’. We’re AI Search operators. Full stop.
100% AI Search.
We’re a pure play agency. No ads, no email funnels, no distractions. Just AI Search optimization, uncut. While everyone else dabbles, we’re all in.
AI Expertise.
Most agencies are SEO natives trying to learn AI. We’re AI natives who reverse-engineered the path into search. That difference, makes all the difference.
There are many origin stories, but this one is ours
I came out of tech, where I spent years at the intersection of machine learning and GTM. While many were chasing blockchain, I worked on AI tooling orchestration, model observability, and data evaluation. I learned, mostly the hard way, how to translate AI model mechanics into business outcomes.
Along the way I helped scale multiple companies past half a billion in valuation and raise over $100M in venture funding. That gave me a front-row seat to how growth actually happens and what happens when the systems break down.
Because eventually, they did.
Outbound was the old growth workhorse of tech, but it began to falter around 2019. Cold outreach got louder, but less effective. Spend kept rising while results kept shrinking. That’s when I saw the real gap: inbound wasn’t keeping pace. Teams could push harder, but they couldn’t pull smarter.
That was the first spark. I began consulting on inbound system design: positioning and content that created pipeline without brute force. For a while, that was enough.
And then ChatGPT changed everything.
The entire search landscape shifted overnight. The web didn’t disappear, but the starting line moved. Buyers weren’t starting with Google or a discovery call. They now began with an LLM. If a business wasn’t inside the answer, it wasn’t in consideration.
For most in SEO, this was an earthquake. For me, it felt familiar. Neural search, vector embeddings, and model mechanics were already second nature.
It was the point where my two worlds converged. On one side, the AI/ML operator with deep knowledge around how models process language and trust information. On the other, the GTM architect capable of building demand systems that compound.
This collision became Growth Marshal.
Today, Growth Marshal is a pure-play AI Search Optimization Agency helping businesses become discoverable, includable, and cite-worthy inside LLMs.
The future of search has arrived. And we are operating at the frontier.
Kurt Fischman, Founder
MAX OUT VISIBILITY WHERE
YOUR AUDIENCE IS ACTUALLY SEARCHING
Optimize for AI Search and drive more revenue, faster.
