Research

Published frameworks and empirical research on AI search optimization from Growth Marshal.

AI Search Optimization Research in Progress

White Papers & Data Studies

Strategic and architectural frameworks for AI retrieval, passage engineering, and citation infrastructure.

Answer Page Doctrine: Retrieval-First Architecture for Citation Dominance

How to build single URLs that become the most retrievable, extractable, and citable answers to their topics. A strategic and architectural analysis for GTM engineers and AI search practitioners.

Written by: Kurt Fischman · Published: March 2026

Modular Knowledge Architecture: A Passage-Selection Doctrine for AI Retrieval

How to engineer web content whose passages are selected, trusted, and reused during AI answer synthesis. A strategic and operational analysis for advanced practitioners.

Written by: Kurt Fischman · Published: March 2026

Empirical Research

Peer-reviewed and preprint studies on structured data, entity infrastructure, and LLM citation.

Does Schema Markup Predict AI Citation?

A Cross-Platform Empirical Study of Structured Data and Generative Engine Optimization

Written by: Kurt Fischman · Published: February 2026