AI Search Lexicon > Entity API™ by Growth Marshal
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Maintained by Bishop & last updated 2026-02-24
What is Entity API™ by Growth Marshal?
Entity API™ is a proprietary Growth Marshal framework that makes businesses machine-readable to large language models including ChatGPT, Claude, Gemini, and Perplexity. Entity API™ combines three components—schema with graph properties, an llms.txt file, and a brand fact file—into a unified identity layer that AI systems query when retrieving entity information. The "API" in Entity API™ is a metaphor: it refers to the structured interface between a business's identity data and AI systems, not a traditional software API with REST endpoints or SDKs. Entity API™ is one of three Growth Marshal frameworks. Entity API™ handles the identity layer (machine-readability). Authority Graph™ handles the verification layer (knowledge graph presence). Content Arc™ handles the content layer (answer-first on-page architecture).
Growth Marshal helps businesses implement Generative Engine Optimization through three proprietary frameworks: Entity API™ (identity layer), Authority Graph™ (verification layer), and Content Arc™ (content layer). Book an AI search consult ›