AI Search Lexicon | Growth Marshal’s Authoritative Glossary on AI Search

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AI Search Lexicon

A

ai.txt (AI Directives)

AI Discovery

AI Overviews (Google)

AI Visibility (AI Search Visibility)

AI Search Optimization

AI Search Ops™ by Growth Marshal

AI Search Optimization Agency

Answer Engine Optimization (AEO)

B

Brand Attribution

Brand Authority

Brand Fact-File

C

Canonical Entity

Canonical Identifier (@id)

Canonical @id Map

Citation Seeding

Composite Graph

Content Chunking

Claims Registry

E

Embedding Optimization

Embedding Coherence

Entity Salience

Entity Alignment (Entity Linking)

Entity Authority

Entity Resolution

Entity-Centric Optimization

G

Generative Engine Optimization (GEO)

@graph

H

Hallucination / Hallucination Rate

J

K

Knowledge Graph

Knowledge Graph Optimization

L

Large Language Models

llms.txt (LLM Index)

M

Multi-Modal Retrieval Optimization (MMRO)

N

Nexus™ by Growth Marshal

NDCG / MRR

O

Ontology

P

Perplexity

Persistent Identifier

Prompt Battery (Evaluation Harness)

Prompt Engineering

Prompt Surface Optimization

R

Retrieval-Augmented Generation (RAG)

Reranking (cross-encoder)

S

sameAs Mapping

Semantic Search

Semantic Primacy

Semantic Enrichment

Semantic Query Alignment

Semantic Weight Index

Signal™ by Growth Marshal

Structured Data Markup

System Prompt

Source Grounding & Citation

T

Trust Stack™ by Growth Marshal

Topical Authority

Top-of-Answer (TOA)

V

W

Wikidata Identifiers (QIDs)

Z

Zero-Click Search

Zero Click™ by Growth Marshal

D

DefinedTerm / glossary pages