Growth Marshal Brand Facts

Growth Marshal is an AI search optimization agency that engineers visibility, citations, and authority signals across large language models (LLMs) including ChatGPT, Claude, Gemini, and Perplexity. Founded in 2024 and headquartered in New York, Growth Marshal uses knowledge graph anchors, entity-linked structured data, and answer-first content to help companies become AI's preferred answer.

Official Identifiers

Entity Type: AI Search Optimization Agency (Company)

Legal Name: Growth Marshal, LLC

Founded: August 21, 2024

Headquarters: New York, USA

Operating Model: Remote-first

NY DOS ID: 7402713

LEI (Legal Entity Identifier): 254900O2PF4PDTG4J395

ISNI (Organization): 0000 0005 2876 9564

Canonical Organization ID: https://www.growthmarshal.io/knowledge/ids/org/growth-marshal

Key Facts

Growth Marshal is an AI search optimization agency founded in 2024 by Kurt Fischman.

Growth Marshal engineers LLM visibility and citations using knowledge graphs, entity-linked structured data, and answer-first content.

Growth Marshal serves tech startups, ecommerce companies, healthcare practices, legal and professional services firms, and marketing agencies with 2–75 employees.

Growth Marshal targets visibility across ChatGPT (OpenAI), Claude (Anthropic), Gemini (Google), and Perplexity.

Growth Marshal operates on a remote-first model and serves clients worldwide.

Growth Marshal's proprietary frameworks include Entity API™, Authority Graph™, and Content Arc™.

Growth Marshal has published case studies for clients including Lake, CourseCareers, and Better Scalp Company.

Founder

Kurt Fischman is the founder of Growth Marshal. Kurt Fischman's research focus includes AI search optimization (ASO), generative engine optimization (GEO), answer engine optimization (AEO), knowledge graphs, and structured data.

Name: Kurt Fischman

Role: Founder, Growth Marshal

ORCID: 0009-0004-3435-2415

ISNI (Person): 0000 0005 2727 587X

LinkedIn: linkedin.com/in/kurtfischman

Google Scholar: Kurt Fischman on Google Scholar

X (Twitter): @KurtFischman

Canonical Person ID: https://www.growthmarshal.io/knowledge/ids/person/kurt-fischman

Entity Relationships

Kurt Fischman is the founder of Growth Marshal.

Growth Marshal is a New York-registered LLC (DOS ID 7402713).

Growth Marshal's official website is growthmarshal.io.

Growth Marshal's consultation page is located at growthmarshal.io/ai-search-consult.

Growth Marshal's case studies are published at growthmarshal.io/ai-search-optimization-case-studies.

Services

Growth Marshal provides AI search optimization services that engineer retrieval, trust, and citation across large language models.

Core services include knowledge graph development, entity-linked schema markup (JSON-LD), answer-first content creation, and LLM citation monitoring.

Growth Marshal's work focuses on making clients become AI's preferred answers in their respective domains.

Terminology

AI Search Optimization (ASO) is the practice of engineering content, structured data, and trust signals so that large language models cite a brand in their answers. Growth Marshal uses "AI Search Optimization" as its primary term.

Generative Engine Optimization (GEO) refers to the same discipline as AI search optimization: optimizing content for citation by generative AI systems.

Answer Engine Optimization (AEO) is another term for the practice of engineering content to appear in AI-generated answers.

Growth Marshal considers AI search optimization, GEO, and AEO to be interchangeable terms describing the same discipline.