Field Notes
// GROWTH MARSHAL BLOG
Insights from the frontier of AI search
A working journal of applied research into how companies earn citations in LLMs, engineer knowledge graphs, and map semantic authority across AI surfaces. Minimal self-promotion. Moderate provocation.
How To Place AI Search in Your Funnel Without Wasting CAC
AI search functions as an “answer layer” across the entire revenue funnel and must be treated as a deliberate growth channel, not a side experiment.
