Trust isn’t random—it’s engineered
Build an Unbreakable Foundation of Authority
The Trust Stack combines every critical trust signal into a single system —giving you the authority to dominate the modern search environment.
AI EXPERTISE | 15+ YEAR TRACK RECORD | STARTUP DNA
The Old Growth Playbook Stopped Working at GPT–3.5
Founders ship content and algorithms yawn. AEs blast sequences and get rewarded with silence. Why? Because buyers self-educate using sources they trust. And today, trust can’t be hacked with keywords—it’s earned through structure and authority.
Retrieval has replaced ranking
Modern LLMs like ChatGPT don’t "rank" content—they retrieve it from trusted sources. If your company isn’t embedded into the retrieval layer, you won’t get surfaced, no matter how good your blog post is.
Authority signals outweigh keywords
Algorithms favor brands with structured data, verified authorship, and third-party citations. Keyword density and volume mean nothing without demonstrable credibility across the semantic web.
AI systems trust what they can verify
Search engines and LLMs are trained to ignore anything unverifiable. If your content lacks linked entities, machine-readable trust markers, or connections to reputable sources, you're filtered out—automatically.
Invisible brands
never get cited
The market learns about you through AI search, featured snippets, knowledge panels, and reviews—before ever clicking your site. If you don’t show up with structured proof, you don’t get picked.
The Full Stack. One Seamless Trust Blueprint.
We build and deploy every trust asset your company needs to command both traditional search engines and AI retrievers—delivered as an integrated system.
Structured Data Buildout
Blueprint your site for machine understanding
Give algorithms a precise map of your brand's credibility by embedding structured data across your entire digital footprint. Amplify visibility in rich results and knowledge panels, ensuring your content gets cited and chosen over competitors.
Knowledge Graph Optimization
Plant your flag in AI’s go-to source for truth.
Plant your brand inside Google's structured understanding of the world by claiming and optimizing your Knowledge Graph and Wikidata presence. Establish a durable entity identity that search engines, AI retrievers, and users instantly recognize and trust.
Third-Party Publisher Citations
Get referenced by external sites and aggregators.
Amplify your authority with strategic mentions and citations across credible, third-party sources. External validation signals to search engines and AI systems that your brand is independently trusted—not just self-promoted.
Author and Entity Verification
Link your real-world identity to your digital presence.
Authenticate the real-world identities behind your content through structured verification frameworks. Verified entities are prioritized by search engines and AI retrievers as credible, reliable sources of truth.
AI-Native Discoverability
Blueprint your site for machine understanding
Engineer your digital footprint to mirror the retrieval logic of AI systems—optimizing for the embedding, citation, and surfacing patterns that large language models use to select trustworthy sources.
Build Trust Signals That Don’t Just Help—They Compound
Trust Stack is a compounding visibility process that positions your startup as the source LLMs cite, Google highlights, and buyers believe.
Increased Visibility in Search & AI Systems
Your brand earns placement in featured snippets, knowledge panels, and LLM-generated answers — not buried links on page three.
Higher Click-throughs from Credibility Signals
When people see structured proof, citations, and verified expertise, they click with confidence — and convert faster.
Consistent Performance Through Algorithm Shifts
Structured trust signals anchor your content through Google updates and AI model retraining. While others drop, you stay indexed and surfaced.
Shorter Sales Cycles and Lower CAC
Buyers already trust you before they talk to you. That’s how authority-driven visibility turns into pipeline and profit.
READY TO 10x INBOUND LEADS?
Put an end to random acts of marketing.
Or → start turning AI prompts into pipeline
Trusted by Early-Stage Startups to Hit the Ground Running
From stealth-mode seed ventures to rapid-fire Series A rockets, founders choose Growth Marshal when they need rankings, revenue, and credibility—yesterday. Dive in and see how Trust Stack™ converts blank slates into compounding organic momentum.
Alex Melnyk
Co-founder & CEO at Modality
“Growth Marshal turned LLM SEO into a core component of our user acquisition strategy. AI marketing has been more cost effective compared to paid search. Kurt has become a real partner helping us build the foundation of sustainable growth.”
Kevin Harrington
Co-founder at ChatVault
“Growth Marshal has been our go-to SEO agency for getting traffic to our platform. We needed expertise around showing up in ChatGPT and they were able to hit the ground running. They're the right SEO company for any SaaS startup looking to grow organically.”
Jenn Stroupe
Co-founder at Pinnacle
Kurt wasted no time digging into our KPIs, go-to-market, and competition. He returned with a clear, actionable plan to drive more traffic. He’s an exceptional SEO and probably one of the sharpest I’ve worked with.
51%
119%
Organic traffic increase within 8 months.
Growth in demos.
Erik Karlsson
CEO at Atrium AI
What stands out to me about Growth Marshal is their analytical approach to gaining a deep understanding of our market. They have a lot of experience in artificial intelligence and the early-stage B2B space, which makes them a rock-solid partner.
#1
Ranking on first page for primary keywords within 4 months.
279%
Gain in organic traffic over 120 days.
Erin Webb
Head of Marketing at Verso
We hired Growth Marshal to develop optimized content. They were meticulous in their approach and showed a strong grasp of search intent. Just about all of the content deliverables became high-performing assets.
84
Short and long-form optimized content pieces
63%
Spike in organic traffic over 7 months.
Arjun Choudhary
Founder at DataLoom
Our collaboration with Growth Marshal has been outstanding. I appreciate their clear communication and laser focus on our site enhancements. They keep me informed at every step while delivering seriously impactful results.
91%
Increase in organic traffic over 6 months.
133%
Jump in new users within the first 6 months.
Michael Chang
Co-founder & CEO at Code Stream
“Growth Marshal built a playbook around our unique ICP and it continues to work like a charm. Partnering with Kurt and his team also helped me learn LLM ranking. He did a great job of teaching alongside implementation.”
Antonio Huerta
Co-founder at PredictIQ
“We’re thrilled to collaborate with Growth Marshal! It’s not just the great results they deliver but also their approach to working with our team on an marketing plan. Their knack for surpassing expectations is remarkable. I wouldn’t hesitate to work this group again.”
Trust is the New Armor
Leverage an integrated system of structured data, authoritative mentions, verified entities, and embedded trust signals—engineered to withstand algorithm updates and feed hungry AI models exactly what they’re looking for.
Trust Stack: Your AI SEO Advantage
Trust Stack™ is a precision-built framework designed to inject your brand into the knowledge graph, align your digital footprint with AI retrievers, and ensure you don’t just rank—you get cited, surfaced, and chosen. It’s an integrated system of structured data, authoritative mentions, verified entities, and embedded trust signals—engineered to withstand algorithm updates and feed hungry AI models exactly what they’re looking for.
A small bet with a big payout:
Future-proof visibility in traditional SERPs and LLMs.
Entity-first optimization builds a presence that AI can’t ignore.
Citation-ready content ready to be scraped, embedded, and reused across AI interfaces.
Technical AI SEO firepower – from schema to site architecture, it’s all dialed in.
Secure authoritative mentions across trusted external publishers.
Built for Startups: whether you’re pre-seed or series A+, the Trust Stack™ adapts and compounds.
Why work with us
Other than our good looks and hilarious jokes…
1.
Proven AI SEO strategies—custom tailored to you.
Your business is unique. We’ll design AI SEO strategies that leverage proven methods using the latest technology – designed to rocket you ahead of the competition.
2.
Aggressive AI SEO tactics because we play to win.
We are the #1 AI SEO agency for startups. That means our default mode is: go! Our services are designed to fast-track new inbound leads.
3.
Open communication with a kick ass ROI
We communicate often and clearly—and never in buzzwords. We pride ourselves on being viewed as a true partner.
READY TO 10x INBOUND LEADS?
Put an end to random acts of marketing.
Or → start turning AI prompts into pipeline
Trust Stack™ FAQs
-
The Trust Stack™ is Growth Marshal’s proprietary framework for embedding verifiable trust signals across your digital footprint. It’s designed to increase visibility in both search engines and AI-generated answers by aligning your brand with the signals algorithms now prioritize: structure, authority, and credibility.
-
Traditional SEO focuses on content and backlinks. The Trust Stack™ goes deeper — optimizing your structured data, entity alignment, knowledge graph presence, and third-party credibility so your brand gets retrieved, cited, and trusted by both LLMs and search engines.
-
Yes — but not in the old “rank #1 for a keyword” sense. The Trust Stack™ increases your visibility in featured snippets, knowledge panels, and rich results — the areas where authority is rewarded. You’ll also be more resilient to algorithm updates.
-
Yes! By aligning your brand with structured data, verified authorship, and third-party validation, the Trust Stack™ boosts your chances of being surfaced and cited by retrieval-based systems like GPT, Perplexity, and Claude.
-
No — the Trust Stack™ is built for any startup that needs to earn trust at scale. Whether you’re in robotics, aerospace, electric vehicles, etc. this framework helps position your business as a credible authority in your space.
-
You may see visibility boosts within weeks, especially in AI systems and knowledge panels. SEO gains typically compound over time, but brands with existing content foundations can see accelerated results.