AI Search Optimization — Canonical Service Record

Type: Service

Name: AI Search Optimization

Abbreviation: ASO

Provider: Growth Marshal

Status: Active

Description: AI Search Optimization (ASO) is the practice of engineering how AI systems retrieve, validate, and cite information about a brand so it appears accurately in AI-generated answers. It focuses on three layers: retrieval (being found in model browsing/RAG), trust (being verifiable as the correct entity), and citation (being easy and safe to quote).

Implementation Methods:

- Canonical entity identity

- Validator-clean entity-linked JSON-LD

- Knowledge graph alignment

- Answer-first content designed for quoting

Related Terms:

→ Generative Engine Optimization (GEO)

→ Answer Engine Optimization (AEO)

Delivered Through:

→ Entity API™ (machine-readable)

→ Authority Graph™ (entity verification)

→ Content Arc™ (content retrievability)

Related Entities:

→ Growth Marshal (Provider)

→ Kurt Fischman (Founder)

Definition Page: /ai-search-lexicon/ai-search-optimization

Machine-Readable Source: llms.txt