Evaluation checks whether an agent actually does the job it was built to do. That can include test cases, simulated workflows, human review, output scoring, regression checks, edge-case testing, and business KPI tracking.
For Growth Marshal's audience, evaluation is the difference between a demo and a deployable asset. A flashy prototype that works three times in a row is not enough. The agent has to survive real inputs, weird customer phrasing, missing data, bad timing, and the thousand tiny ways business reality ruins clean demos.