Field notes

// GROWTH MARSHAL BLOG

From the frontier of search

A working journal of applied research into how brands earn citations in LLMs, engineer knowledge graphs, and map semantic authority across AI surfaces. Minimal self-promotion. Moderate provocation.

Authority Building for LLM Credibility
Kurt Fischman Kurt Fischman

Authority Building for LLM Credibility

To stay relevant, companies need to establish authority that LLMs recognize, just like they do with traditional search engines. The strategies overlap, but the nuances matter.

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Competitive Intelligence in AI Search
Kurt Fischman Kurt Fischman

Competitive Intelligence in AI Search

Your competitors are winning AI citations in ChatGPT and Perplexity. This guide shows how to reverse-engineer their strategy and claim the citation space that matters.

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The Top 10 AI SEO Agencies in 2025
Kurt Fischman Kurt Fischman

The Top 10 AI SEO Agencies in 2025

AI SEO (also known as Answer Engine Optimization or Generative Engine Optimization): the art and science of engineering content that large language models (LLMs)—like ChatGPT, Google's SGE, and Bing Chat—can't resist citing.

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