Content Planning 2.0—Data Fueled, Laser Focused

Turn Content Chaos into Opportunity

AI Search Ops is your strategic blueprint for intent-driven content—transforming scattered queries into laser-focused content roadmaps engineered for AI visibility and inbound growth.

15+ YEAR TRACK RECORD | BROAD STARTUP EXPERIENCE | AI EXPERTISE

Your Content Isn’t Engineered for AI Visibility. Let’s Fix That.

Without a deliberate AI-optimized content blueprint, your brand misses critical opportunities to appear in LLM-generated answers, citations, and AI-native search results—handing visibility directly to competitors.

AI never mentions your brand

Digital art with glitch effect, featuring horizontal blue and pink lines on a black background.
Illustration of a stressed woman working on a laptop at a cluttered desk with stacks of paper, sticky notes, and coffee cups; rainy cityscape visible through the window.

Customers are searching for answers in your core area of expertise, yet your brand stays invisible in LLM responses.

You’re publishing the wrong topics

Glitch art with pink and green lines on a black background
Illustration of a stressed person in an office, surrounded by paperwork and computers, holding a coffee cup, with a "Launch Day" note on a computer screen.

Without understanding the specific questions users prompt into AI models, you're writing content that AI engines never surface or reference.

Competitors control the narrative

Abstract art with colorful glitch-like rectangles on black background
Anime-style illustration of a person sitting at a cluttered desk with multiple computer screens and a laptop displaying the words "LAUNCH NOW". The individual looks stressed, resting their face in their hands, surrounded by papers and coffee cups.

Asking, “who’s the best x…” consistently reveals that your rivals are dominating valuable AI-generated recommendations and answers.

You’re guessing instead of optimizing

Pink data visualization with horizontal bars on black background
Illustration of a stressed person sitting at a desk cluttered with papers and coffee cups, surrounded by computer screens displaying code. A rainy cityscape is visible through the window.

If your publishing efforts are scattershot, you’re burning resources and diluting brand authority.

Meet Your AI Search Ops Command Center

Four precision-engineered services working in unison—Query Corpus Assembly, Cluster Labeling, Cluster Prioritization, and Clusters-to-Content Blueprint—to keep you permanently ahead of competitors.

Query Corpus

Black zigzag arrow pointing downward

Identifies what your customers ask AI—so you create content that AI references.

We analyze real prompt data, clustering user intent and demand patterns. This precise AI search intelligence becomes your blueprint for high-visibility content topics.

Cluster
Labeling

Line drawing of a dinosaur skeleton, specifically a Tyrannosaurus rex, in a standing pose.

The refinement of topic clusters to pinpoint exact customer intent.

We manually review query samples from each cluster, labeling them clearly by intent and theme. We then merge or split clusters where topics overlap, ensuring your content aligns precisely with real-world customer needs.

Cluster Prioritization

Ranking content clusters by business impact and competitive advantage.

We score each topic cluster based on alignment to your conversion goals, content gaps in existing results, and your ability to quickly produce authoritative content. High-impact clusters rise to the top, guiding your content investments for maximum ROI.

Curved black arrow pointing left

Cluster-to-Content Plan

Logo of a large block letter T with a stylized letter E incorporated into the bottom of the T, set against a black background.

Translation of intent clusters into a structured, AI-optimized content plan.

We map each intent cluster to a comprehensive pillar page, supported by targeted subtopic pages that address specific user prompts. Strategic internal linking connects these pages logically, ensuring seamless navigation and maximum AI visibility.

Intercept High-Intent Traffic Before Your Rivals See it Coming

Start capturing real customer intent by anticipating the exact questions your audience asks AI, positioning your brand as the default authority before competitors realize what happened.

Abstract illustration with hand interacting with geometric shapes and lines, including a purple rectangle, pink circle, and wavy line.

Stay Algorithm-Proof

Build an AI-centric content strategy that sidesteps Google’s endless algorithm updates and traffic swings.

Illustration of a handshake with a heart symbol above, featuring purple and pink color scheme.

Slash Customer-Acquisition Cost

Evergreen, intent-matched traffic replaces paid clicks, driving down CAC while pipeline volume climbs.

Illustration of a faceless purple bodybuilder with flexed biceps, a checkmark, circle, wave, and line in pink and black.

Dominate Every LLM Surface

Your startup will own AI answers, snippets, and knowledge panels, boxing competitors out of the buyer’s line of sight.

Colorful abstract doodle with pink and purple shapes

Compound Authority & Trust

Continuously earn AI visibility, citations, and trust—every published piece amplifies your long-term authority.

Growth Marshal CTA | B2B SEO Agency

READY TO 10x INBOUND LEADS?

Put an end to random acts of marketing.

Or → start turning AI prompts into pipeline

Cute smiling yellow star with a face, 3D rendering.

Turn AI Search into Your Most Profitable Growth Channel

Founders with ambitious growth goals choose Growth Marshal to run their AI Search Ops. We deliver predictable lead flow, measurable revenue, and repeatable, compounding success.

Alex Melnyk | Growth Marshal Customer

Alex Melnyk
Co-founder & CEO at Modality

Modality Logo

“Growth Marshal turned LLM SEO into a core component of our user acquisition strategy. AI marketing has been more cost effective compared to paid search. Kurt has become a real partner helping us build the foundation of sustainable growth.”

Kevin Harrington | Growth Marshal Customer
ChatVault | Growth Marshal Customer

Kevin Harrington
Co-founder at ChatVault

“Growth Marshal has been our go-to SEO agency for getting traffic to our platform. We needed expertise around showing up in ChatGPT and they were able to hit the ground running. They're the right SEO company for any SaaS startup looking to grow organically.”

Jenn Stroupe | Growth Marshal Customer
Pinnacle | Growth Marshal Customer

Jenn Stroupe
Co-founder at Pinnacle

Kurt wasted no time digging into our KPIs, go-to-market, and competition. He returned with a clear, actionable plan to drive more traffic. He’s an exceptional SEO and probably one of the sharpest I’ve worked with.

51%

119%

Organic traffic increase within 8 months.

Growth in demos.

Erik Karlsson | Growth Marshal Customer
Atrium logo | Growth Marshal Customer

Erik Karlsson
CEO at Atrium AI

What stands out to me about Growth Marshal is their analytical approach to gaining a deep understanding of our market. They have a lot of experience in artificial intelligence and the early-stage B2B space, which makes them a rock-solid partner.

#1

Ranking on first page for primary keywords within 4 months.

279%

Gain in organic traffic over 120 days.

Erin Webb | Growth Marshal Customer
Verso | Growth Marshal Customer

Erin Webb
Head of Marketing at Verso

We hired Growth Marshal to develop optimized content. They were meticulous in their approach and showed a strong grasp of search intent. Just about all of the content deliverables became high-performing assets.

84

Short and long-form optimized content pieces

63%

Spike in organic traffic over 7 months.

Arjun | Growth Marshal Customer
DataLoom | Growth Marshal Customer

Arjun Choudhary
Founder at DataLoom

Our collaboration with Growth Marshal has been outstanding. I appreciate their clear communication and laser focus on our site enhancements. They keep me informed at every step while delivering seriously impactful results.

91%

Increase in organic traffic over 6 months.

133%

Jump in new users within the first 6 months.

Mike C | Growth Marshal Customer

Michael Chang
Co-founder & CEO at Code Stream

CodeStream | Growth Marshal Customer

“Growth Marshal built a playbook around our unique ICP and it continues to work like a charm. Partnering with Kurt and his team also helped me learn LLM ranking. He did a great job of teaching alongside implementation.”

Antonio Huerta | Growth Marshal Customer

Antonio Huerta
Co-founder at PredictIQ

PredictIQ | Growth Marshal Customer

“We’re thrilled to collaborate with Growth Marshal! It’s not just the great results they deliver but also their approach to working with our team on an marketing plan. Their knack for surpassing expectations is remarkable. I wouldn’t hesitate to work this group again.”

Don’t Panic—it’s Organic!

Turn AI Search into a self-sustaining traffic engine so powerful it leaves competitors questioning their life choices. With AI Search Ops, you’re not just gaining visibility—you’re owning the narrative.

A humanoid robot with a metallic face and large expressive eyes, surrounded by colorful flowers and butterflies. The robot has a mechanical design with wires and gears, wearing a vibrant yellow and red jacket against a teal background.

AI Search Ops: Your Greenhouse of Compounding Growth

AI Search Ops™ is a structured, always-on framework for engineering content that LLMs cite and AI-powered search platforms consistently surface. Instead of chasing algorithm updates or playing keyword roulette, you proactively publish exactly what your customers prompt—positioning your brand as the default authority in AI-generated answers and recommendations.

A precision-engineered strategy built for AI visibility:

  • Query Corpus Assembly, pinpointing precisely what your audience asks AI tools, so your content directly matches real customer intent.

  • Human-Centric Cluster Labeling, where subject-matter experts meticulously review and refine AI-generated topic clusters, clearly labeling customer questions and intent themes.

  • Strategic Cluster Prioritization, scoring and ranking each intent cluster by its alignment with your conversion goals, competitive opportunity, and feasibility—ensuring you produce only the highest-ROI content first.

  • Cluster-to-Content Blueprint, translating prioritized clusters into a structured content roadmap—comprehensive pillar pages, targeted subtopic pages, and strategic internal linking designed explicitly for maximum AI citations and sustained visibility.

Built specifically for agile startups and growth-focused brands, AI Search Ops™ doesn’t just help you compete—it redefines the rules so you own the AI conversation.

Why Work With Growth Marshal

Smiley face emoji wearing sunglasses

Aside from our good looks and sharp wit, founders hire us because we're at the frontier of AI Search—launching you into an unfair lead on the new track of startup growth.

Japanese kanji for "達人" meaning "master" on a black background

AI-Native Search Masters

We don’t just optimize for Google—we engineer your brand into the very fabric of LLM retrieval. From knowledge graph tuning to zero-click authority, we make sure AI cites you, not your competitors.

Hand-drawn bar chart with three ascending bars and an upward trend line.

Startup-First, Results-Obsessed

You move at startup speed; so do we. Our entire system is built for compounding returns—quick wins today and scalable gains tomorrow, without the bloat of legacy agency processes.

White gear symbol with circuit lines on a black background, representing technology integration or digital innovation.

Data-Backed, Always

Every recommendation is rooted in proprietary research, real-world embedding tests, and hard performance data. You’ll see exactly which signals move the needle—and we’ll double-down on the ones that do.

A+ grade symbol inside a circle, indicating excellent performance.

Full-Spectrum Service Suite

From prompt surface engineering to hallucination monitoring, we cover the entire AI-SEO lifecycle. No handoffs between siloed groups—just one integrated team driving your discovery and citation.

Simple white line drawing of a rocket launching with clouds and thrust lines on a black background.

High-Octane Partnership

We speak startup fluently: sharp insights, zero fluff, and a relentless drive to turn your company into a lead-generation machine. Expect candid feedback, rapid pivots, and messaging that cuts through the noise.

Growth Marshal CTA | B2B SEO Agency

READY TO 10x INBOUND LEADS?

Put an end to random acts of marketing.

Or → start turning AI prompts into pipeline

3D smiling yellow star with rosy cheeks and closed eyes.

AI Search Ops FAQs

  • AI Search Ops™ builds a content roadmap based on real AI query behavior and LLM citation patterns—rather than chasing keywords—so you own the AI narrative instead of competing for SERP real estate.

  • Most clients begin appearing in AI answers and receiving LLM citations within weeks of implementing their content blueprint, with compounding authority over time.

  • We tap a blend of real-world AI prompt logs, AI-driven search analytics, and conversational AI API sampling to assemble a truly representative corpus of user questions.

  • No—our subject-matter experts handle the manual review, labeling, and cluster refinement so your team can focus on high-impact content creation.

  • We recommend a quarterly review cycle to ingest fresh query data, relabel emerging themes, and reprioritize clusters based on evolving business goals and competitive shifts.

  • We monitor AI answer share (brand mentions in LLM outputs), LLM citation count, AI-driven traffic lift, and conversion rate improvements tied to AI referrals.