Trust Stack™ > Author & Entity Verification

Verify the Humans Behind Your Brand — and Get Credit for Your Authority

Search engines and AI models don’t just evaluate what you publish — they evaluate who publishes it.
If your authors, founders, or contributors aren’t clearly defined, verified, and aligned across trusted platforms, your content authority gets ignored or suppressed. We help you claim, structure, and verify the human entities behind your brand — building trust signals that power E-E-A-T, AI citation, and long-term ranking stability.

Verify Your Identity

“We needed expertise around search engine rankings and they just hit the ground running.”

Kevin Harrington
Co-founder, ChatVault

“They have become a real partner helping us build the foundation of sustainable growth.”

Alex Melnyk
Co-founder, Modality

“Growth Marshal has a lot of experience in early-stage B2B, making them a great partner”

Erik Karlsson
CEO, Atrium AI

Author and Entity Verification Is Non-Negotiable in an AI-First World

It’s not just about what your brand says — it’s about who’s saying it. Google, Bing, and LLM retrieval systems are prioritizing verified human contributors and trusted publishers when deciding what content gets surfaced, cited, and recommended. If your authors aren’t verifiable, credible, and connected to your entity, you’ll be operating with a massive trust deficit.

E-E-A-T Heavily Weighs Verified Contributors

Expertise, Experience, Authoritativeness, and Trust (E-E-A-T) all require clear, verifiable authorship. Anonymous or unverified content gets deprioritized — or ignored entirely.

AI Systems Rely on Contributor Provenance

LLMs and RAG pipelines favor content linked to recognized human entities with trusted profiles — not random or anonymous sources.

Unverified Entities Get Demoted in Semantic Search

Without clean author schema, publisher validation, and consistent contributor signals across the web, your brand looks fragmented and untrustworthy to search engines.

Verified Human Entities Future-Proof Rankings

As retrieval becomes more identity-driven, verified contributors build durable digital footprints that insulate your rankings from algorithm shifts and AI retrieval blacklists.

Real Humans Build Real Authority

Ultimately, authority flows from real people — their history, credentials, and public trust. Structuring and verifying that reality gives you a compounding advantage.

How We Structure and Verify Your Human Authority

We build a structured, verifiable contributor layer that search engines, LLMs, and retrieval systems recognize and trust — amplifying your authority signals and securing your place in the future of search.

☑️ Author Schema Implementation
We structure and deploy detailed, compliant author schema on your website — directly linking content to verifiable human entities.

☑️ Author Profile Creation and Optimization
We build or enhance author profile pages, complete with structured bios, entity links, publication history, and cross-references to trusted platforms.

☑️ Publisher and Contributor Verification Guidance
We guide you through publisher validation programs (like Google News Publisher Center) and contributor profile optimization to maximize credibility.

☑️ Contributor Content Attribution Best Practices
We implement content attribution strategies that enhance authorship trust signals — ensuring your expertise is recognized and retrievable at scale.

☑️ Entity Alignment Across Platforms
We align contributor information across key third-party platforms (LinkedIn, Medium, GitHub, Substack, etc.) to reinforce consistent, verifiable identity footprints.