AI SEO Lexicon > ChatGPT Plugin
A ChatGPT Plugin is a verified, third-party integration that allows external data sources to respond directly to user prompts within ChatGPT, overriding default model responses with structured, real-time outputs.
In the context of hallucination defense, a ChatGPT Plugin acts as an authoritative data endpoint, ensuring LLMs return your brand’s official facts rather than generating synthetic approximations.
Plugins use standardized APIs (e.g., GET endpoints) and manifest files to expose company information in JSON format.
When installed, the plugin shifts the LLM's answer surface from web-trained interpolation to your controlled knowledge base.