Become AI’s Go-to Answer
Growth Marshal is an AI search optimization agency that engineers LLM visibility using knowledge graph anchors, entity-linked JSON-LD, and answer-first content.
“It’s the most leverage we’ve ever had from a marketing engagement.”
“What stands out is their technical approach to AI Search.”
“We started to feel the difference much faster than expected.”
AI HAS CHANGED SEARCH, PERMANENTLY
Modern buyers don’t browse. They choose from AI answers.
AI recommendations reward what models can retrieve, trust, and cite. If you’re not there, you’re not being considered.
What’s happening
The AI Answer Stack is Unstable
When buyers ask AI “who’s best,” the answer is constructed from particular criteria that LLMs evaluate in real-time. This process is inconsistent and often wrong.
How to respond
Turn Answer Chaos into a System
Growth Marshal builds the retrieval, trust, and citation layers that get you named in AI answers with consistent, source-backed facts.
Modern search requires optimization for answers, not clicks.
THREE STRATEGIC FRAMEWORKS. ONE INTEGRATED SYSTEM.
Get cited in AI answers, fast
Growth Marshal’s proprietary frameworks directly target the inputs that determine what AI models retrieve, trust, and cite. These strategies stack together for complete semantic visibility.
Entity API™
Transforms business identity into structured data that large language models can parse.
Machine-Readability
Authority Graph™
Integration in structured databases used by AI systems to confirm existence and expertise.
Verified Presence
Content Arc™
Structures on-page content for citation and retrieval by large language models.
Semantic Architecture
Designed for businesses that are ready to get recommended
Buyers ask AI for recommendations before they talk to sales. Be the tool that gets named.
Patients ask AI before they ask friends. Be the name that comes up.
Marketing Agencies >>
Clients are looking for ‘best-fit’ partners. Be the agency at the top of the AI’s list.
Finance / Fintech >>
Trust drives every financial decision. Be the partner AI validates.
"Who’s the right lawyer for me?" is now an AI query. Be the firm that gets referred.
Shopping research in ChatGPT is officially live. Be the brand that AI recommends.
What people are saying
If you’re the sort of team that spots paradigm shifts early and prefers to act before the crowd piles in, Growth Marshal is the right fit.
“Growth Marshal rewired the way AI sees us. It’s the most leverage we’ve ever had from a marketing engagement. And it all happened in three weeks!”
Read story →
Stephanie Ciccarelli
CMO at Lake.com
“What stands out is Growth Marshal’s technical approach to AI search. They’ve got this down to a science and have been a rock-solid partner.”
102%
Growth in MoM enrolled users
Read story →
112%
Increase in AI traffic
Troy Buckholdt
CEO at CourseCareers
How The Better Scalp Company is giving billion-dollar brands a run for their money
Michele Marchand
Founder, The Better Scalp Company
Read story →
2 minutes
Be the company AI recommends
Your customers are asking LLMs who to choose. Learn how to be the answer they get back.
IDENTITY LAYER
Become recognizable by AI
Entity API™ makes your business machine-readable to large language models, combining structured data, direct LLM instructions, and canonical fact sources into a unified layer AI systems query when retrieving information about you.
“It’s rare to find a partner who’s this technically deep and this awesome to work with.”
Growth in MoM users
112%
Spike in AI traffic
Katie Lemon
AI SEO Content Manager
102%
120 Days
Time to results
VERIFICATION LAYER
Be the entity LLMs trust
Authority Graph™ establishes your presence in the knowledge graphs and structured databases that AI systems query to confirm you exist—turning external registries into independent proof of your legitimacy and expertise.
Nick D. Hale
CEO & Co-Founder at fitDEGREE
“Wow, the new format looks incredible. Everything feels super polished. Even though it’s shaped for AI, it still feels modern. The vibe is immaculate.”
CONTENT ARCHITECTURE
Structure every page for AI retrieval
Content Arc™ structures your pages for how LLMs actually retrieve information—engineering answer-first headers, modular sections, and citation-ready copy that models can parse, quote, and attribute.
Todd Gorsuch
CEO at Customer Science Group
“I really appreciate the advice and care extended to my team. The partnership is making our spend and mutual efforts far more successful.”
From ‘yes’ to results in weeks, not months.
Our simple four-step process that takes you from signup to measurable in ROI weeks.
Pick your plan and lock in your spot. Pause or cancel anytime.
01 / Subscribe
We run a full strategy review and cover your priorities, our deliverables, and what gets shipped first.
02 / Kickoff Call
We implement the roadmap and ship the work. You stay in the loop. We do the heavy lifting.
03 / Execution
You’ll get clear performance reporting on AI visibility metrics and what we’re doing next.
04 / Reporting
Learn the tactics for conquering
AI search results
Check out our blog, Field Notes to pick up proven, field-tested techniques that will get your business cited by large language models.
Kurt Fischman
Visibility Engineering
Answer Shapes: How LLMs Prefer to Read
Answer Shapes—the atomic units of information machines can parse and lift without mangling meaning…
Kurt Fischman
Market Signals
What is an AI Search Optimization Agency?
It sure isn’t a rebranded “AI powered SEO shop” with ChatGPT stickers slapped on…
Kurt Fischman
Visibility Engineering
Entity Salience: From Mentions to Meaning
Learn why entity salience helps to separate content winners from the content herd…
Frequently asked questions
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Growth Marshal is an AI Search Optimization agency that engineers visibility and citations across large language models (LLMs). We make businesses retrievable and citable by building machine-legible identity, deploying entity-linked structured data, and publishing answer-first content designed to be quoted.
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AI Search Optimization is also referred to as Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). It’s the practice of engineering how AI systems retrieve, validate, and cite information about a brand so you show up as the named recommendation inside AI answers.
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SEO optimizes for rankings and clicks in search results. AI Search Optimization optimizes for inclusion and citation inside generated answers by strengthening entity signals, publishing verifiable machine-readable facts (like JSON-LD), and upgrading content so it’s easy for models to quote accurately.
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Growth Marshal focuses exclusively on AI Search Optimization, not general digital marketing. We take a systems-engineering approach and build the technical and semantic infrastructure that improves how LLMs retrieve, validate, and cite your brand: knowledge-graph anchored trust signals, quote-ready content, and machine-readable schema.
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We engineer three layers: retrieval, trust, and citation. In practice, that includes machine-readable identity and canonical IDs, entity-linked structured data (validator-clean JSON-LD), knowledge graph alignment, answer-first content upgrades, and verification assets like /llms.txt and /brand-facts.
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Most teams see early movement within 4–6 weeks, with compounding gains over the following months as trust and content layers accumulate. We measure AI visibility using citation rate, share of voice in AI answers, brand mention accuracy, and downstream impact like AI-assisted leads and conversions.
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It’s a working session.
We’ll take you through the core pillars of AI search optimization (knowledge graph signals, citation-ready content, entity-first structured data) and leave you with a prioritized plan.
No theory. Just practical applications.
Ready to be where buying decisions start?
Page maintained by: Growth Marshal · NY DOS ID: 7402713 · KGMID /g/11mkty3_rk · Last updated: 2026-01-26