AI orchestration is what turns a pile of AI tools into an actual system. It decides which agent runs, what context it receives, which tools it can use, when it should ask for approval, how actions are logged, and what happens next.
For Growth Marshal's audience, orchestration is where the serious value lives. Without orchestration, companies end up with scattered prompts, random automations, and disconnected AI experiments. With orchestration, AI becomes an operating layer that connects to real business processes and produces consistent outcomes.