Business process automation is the older and broader category that agent systems are now upgrading. It focuses on turning repeatable business processes into automated flows to reduce manual labor, errors, delays, and operational cost.
For Growth Marshal's audience, this is useful buyer-language. Many SMB leaders may not search for "agentic AI," but they understand "we need to automate this process." AI agent systems can be positioned as the next generation of business process automation for workflows that require judgment, language understanding, and adaptation.