Search Ops™ > Keyword Research

Earn First-Page Results With Deep Keyword Research

Time for some real talk. Magic spells that send you soaring in Google search rankings don’t exist. But proven strategies do. And it all starts with keyword research.

Group of diverse individuals in circular frames, representing a five-star rating.

Trusted by founders, loved by marketers

How to Turn Traditional Search Queries into Growth Stories

From discovering initial keywords to understanding search intent, we leverage actionable data to reveal what your customers are searching for.

Hand-drawn hashtag symbol on black background

High-Value Keywords

When choosing keywords within a thematic group, we'll zero in on those with the highest potential to drive qualified SEO traffic to the valuable conversion points on your site.

Icon of a magnifying glass over a search bar, symbolizing search functionality.

Search Intent

We analyze the goal behind every search query. Getting this right helps us produce content that will best satisfy your customers’ needs and improve the chances of ranking higher.

White sketched exclamation mark on a black background

Keyword Themes

We don't randomly guess at keywords. Instead, we analyze keyword themes, similar to Google's crawlers, to establish the tone and direction for your entire campaign.

Understand Your Buyer’s Story

A cute, smiling cat wearing a traditional Asian conical hat, holding a bamboo stalk, with green leaves in the background.

Keyword research allows us to step into your customers’ shoes.

  • Optimize content to match intent

  • Focus on high-intent keywords to attract relevant traffic

  • Shape your content strategy on informed insights that align with audience needs

Growth Marshal CTA | B2B SEO Agency

READY TO 10x INBOUND LEADS?

No more random acts of marketing. Access a tailored growth strategy.

Keyword Research FAQs

  • Keyword research is the process of identifying and analyzing the terms and phrases people use in search engines to find information, products, or services. It's crucial because it helps businesses understand what their target audience is searching for, allowing them to optimize content to meet those needs and improve visibility in search engine results.

  • For startups, keyword research provides insights into market demand and customer intent. By targeting the right keywords, startups can attract qualified traffic, establish authority in their niche, and compete effectively against established players.

  • Long-tail keywords are longer, more specific search phrases with lower search volume but often higher conversion rates. Focusing on them can be beneficial, especially for startups, as they often face less competition and attract users with specific intent.

  • Start by identifying your business goals and understanding your audience's needs. Use keyword research tools to find relevant terms, analyze their search volume and competition, and consider the search intent behind them. Prioritize keywords that align with your offerings and have a balance of high relevance and attainable competition.

  • Several tools can aid in keyword research, including:

    • Google Keyword Planner: Provides search volume and competition data.

    • Ahrefs: Offers in-depth keyword analysis and competitor insights.

    • SEMrush: Helps identify keyword opportunities and track rankings.

    • Moz Keyword Explorer: Assists in discovering and prioritizing keywords.

  • Regularly reviewing and updating your keyword strategy is essential. Aim to reassess your keywords quarterly or when there's a significant change in your industry, audience behavior, or business goals.

  • Absolutely. Effective keyword research informs content creation, on-page optimization, and overall AI SEO strategy, leading to improved search engine rankings, increased organic traffic, and better user engagement.

Keep Exploring Search Ops

Search Audit

Line drawing of a dinosaur skeleton, specifically a Tyrannosaurus rex, in a standing pose.

Deep-scan your site for technical traps, crawl bottlenecks, and trust gaps.

We run a deep-crawl of your site and compare every signal against top-performing competitors. The output is a zero-fluff assessment that tells your devs exactly what to fix first.

On-Page Optimizations

Let’s turn your website into high-powered traffic magnet.

We surgically realign titles, headers, copy, and internal links around entity relationships that boost salience for both Google and AI retrievers. Expect JSON-LD injected, FAQs expanded, and above-the-fold copy rewritten so bots and buyers instantly “get” why you’re the authority.

Silhouette of a man with a backpack walking through a forest at sunset with birds flying in the sky.

Technical (AI)
SEO

Technical fixes implemented sprint-style to keep Google (and LLMs) happy.

We make every page crawl-efficient and LLM-ready. We’ll harden sitemaps, canonicals, and indexing rules so your freshest content never gets orphaned—or scraped without credit.

Curved black arrow pointing left

Link Building

Logo of a large block letter T with a stylized letter E incorporated into the bottom of the T, set against a black background.

Manual, high-DA placements every month to compound trust.

Human-only outreach lands guest posts, podcast mentions, and industry citations on DA 70+ domains while we reclaim every unlinked brand mention lurking on the web.