Pinnacle
Pinnacle is the Edtech startup redefining learning. With their intuitive platform, they empower educators and students to connect, collaborate, and thrive. Their goal is to make education not just accessible but transformational.
Booked demos went from 4/mo to 9/mo after eight months.
+119%
Organic traffic rallied from 300 visits/mo to +450 visits/mo.
+51%
Top ten keyword rankings increased from 1 keyword to 3 keywords .
+300%
Overview
When Pinnacle approached us, they weren’t looking for just another SEO agency. They wanted a partner who understood what it takes to grow in the hyper-competitive world of Edtech. They weren’t interested in incremental wins. They wanted a seismic shift in how they reached and served their audience.
Eight months later, their organic traffic had soared by 51%, and their demo requests—the lifeblood of any SaaS business—skyrocketed by 119%. This wasn’t magic. It was strategy, execution, and a relentless focus on results.
Situation
Pinnacle had all the ingredients of success: a great product, a strong team, and a clear mission. What they didn’t have was visibility.
Their competitors dominated the search landscape, hogging the first page for high-value keywords. Pinnacle’s site was like a lighthouse in the fog—present but unseen.
And they knew they couldn’t wait for visibility to come to them. They had to go out and grab it.
Challenges
This wasn’t our first Edtech rodeo. But Pinnacle presented unique challenges:
Fierce Competition: Edtech is crowded, with incumbents and newcomers battling for attention.
Technical SEO Debt: Their site had grown fast, and with that growth came a tangle of technical issues. Crawlability, indexability, and site speed were all subpar.
Content Void: Their blog was sparse, their resources limited, and they weren’t ranking for key terms potential customers were searching for.
If Pinnacle couldn’t establish itself as a thought leader and drive traffic, their competitors would.
Solution
We didn’t just tweak a few title tags and call it a day. We dove in, headfirst, treating their growth as if it were our own. Here’s what we did:
Deep-Dive Audit: We tore apart their site—figuratively, of course. From keyword gaps to duplicate content to overlooked technical issues, we uncovered every hidden roadblock.
Keyword Strategy, Redefined: Instead of chasing high-volume keywords, we targeted intent-driven terms—phrases educators and decision-makers were typing when they were ready to buy.
Content That Converts: We didn’t write content for content’s sake. Each blog, guide, and case study was crafted to educate, inspire, and move readers closer to booking a demo.
Technical Overhaul: We fixed the foundations. Faster load times, better crawlability, and a flawless mobile experience made the site work for Pinnacle, not against it.
Conversion-Focused UX Updates: Ranking is one thing; converting is another. We streamlined Pinnacle’s demo request funnel, cutting out unnecessary steps and making it irresistible to say “yes.”
Results
Not too shabby at all! Here’s what we accomplished:
These aren’t vanity metrics
These numbers can changed the trajectory of a business.
Steal These Growth Tips
This isn’t a story about luck. It’s about replicable, actionable strategies. Here’s what other startups can take away:
Don’t Chase the Big Players, Outpace Them: Find the niches they’re ignoring and own them.
Your Website is Your Best Salesperson: Invest in technical SEO and user experience. Every second of load time and every broken link costs you leads.
Write for People, Not Robots: Google doesn’t buy products. People do. Create content that serves, solves, and inspires action.
Track Everything: What you measure, you improve. Pinnacle’s success wasn’t just about implementing changes; it was about monitoring, adjusting, and doubling down on what worked.
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