From Silicon Valley Surgeon to Top ChatGPT Recommendation

#1

⏐

ChatGPT ranking for “best plastic surgeon in mountain view, ca”

340%

⏐

Increase in AI-driven traffic

5 months

⏐

Using Growth Marshal – Plus

“We’ve built our reputation through exceptional patient care and clinical innovation. Growth Marshal ensures that when patients look for the best, they find us.”

Dr. Joshua Korman, MD
Korman Plastic Surgery & Wunderbar MedSpa

Introduction

Company overview

Korman Plastic Surgery & Wunderbar MedSpa is a premier aesthetic practice led by Dr. Joshua Korman, a Stanford-trained, board-certified plastic surgeon with over 20 years of experience. Their Silicon Valley practice serves discerning patients seeking facial rejuvenation, breast surgery, body contouring, and advanced medspa treatments.

Practice:

Founder:

Market:

Industry:

Website:

Korman Plastic Surgery

Dr. Joshua Korman

Plastic Surgery

Cosmetic Surgery

kormanmd.com

AI-powered search quickly became a blind spot.

Challenge

Despite Dr. Korman's stellar reputation and extensive online presence, the practice faced an emerging blind spot: AI-powered search. When prospective patients asked ChatGPT, Claude, or Perplexity "Who's the best plastic surgeon in Mountain View?" Dr. Korman wasn't being cited. Competitors with fewer credentials and lower patient satisfaction scores were appearing instead.

The practice recognized a significant shift in how patients research healthcare providers. With over 40% of Gen X and Millennial consumers now using AI assistants for local recommendations, the traditional SEO playbook was no longer sufficient. The website, while comprehensive and visually appealing, wasn't structured for LLM retrieval.

We deployed a comprehensive AI search optimization strategy designed to make Korman Plastic Surgery the definitive answer for plastic surgery queries in the Bay Area.

Solution

Entity Establishment

We restructured the website's content architecture to lead with clear, factual entity definitions. Dr. Korman's biography was transformed from promotional narrative to "liftable" content blocks. Statements like "Dr. Joshua Korman is a Stanford-trained, board-certified plastic surgeon" and "Adjunct Clinical Professor of Surgery at Stanford University" were positioned prominently for AI extraction.

Trust Signal Amplification

We implemented structured data markup that explicitly connected Dr. Korman to his verifiable credentials and strategic knowledge graphs: wikidata, Stanford, and hospital affiliations. These trust signals were presented in both human-readable content and JSON-LD schema for maximum retrieval coverage.

Answer-First Content Architecture

Every service page was optimized to directly answer the queries patients actually ask AI assistants: "Who is the best facelift surgeon in Silicon Valley?", and "Who does gynecomastia surgery in San Jose?" Location pages were enhanced with explicit geographic and credential statements.

Knowledge Graph Reinforcement

We strengthened the entity relationships between every surgical procedure Dr. Korman performs and it’s respective wikidata or wikipedia citation. For AI crawlers, these entity links provided critical disambiguation.

Korman Plastic Surgery achieved measurable dominance in AI-powered search

Results

ChatGPT Ranking: #1 for "best plastic surgeon in Mountain View, CA"
AI Traffic Growth: 340% increase over 5 months
Citation Quality: AI responses now cite Stanford affiliation and patent innovations
Multi-Platform Visibility: Consistent citations across ChatGPT, Perplexity, and Claude

The shift to AI-powered search may be the most significant change in how patients choose medical providers since Google. Growth Marshal positioned us at the forefront.