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AI Agents

Definition

AI agents are software systems that use AI models to understand goals, make decisions, and take actions through tools or connected systems.

For a business audience, an AI agent is not just a chatbot. A chatbot answers. An agent does. It can read context, decide what step comes next, use software, ask for approval when needed, and complete work inside existing business systems.

In Growth Marshal terms, AI agents are the active workers inside an AI operating layer. They can support sales, service, marketing, operations, research, reporting, and internal admin work. The value is not novelty. The value is removing repeatable drag from the business without hiring another coordinator, assistant, analyst, or support rep.