The digital worker framing helps non-technical buyers understand the role of agents. Instead of thinking about models, tokens, prompts, and APIs, they can think about a role: this digital worker handles intake, this one handles reporting, this one supports sales, this one monitors support queues.
The phrase can be useful, but it can also get cheesy fast. For Growth Marshal, the stronger move is to use the concept without overplaying the metaphor. Agents are not employees. They are managed systems that perform pieces of work inside business workflows.