Grid AI
Grid AI is an enterprise SaaS startup simplifying the development, training, and scaling of machine learning models, empowering teams to deploy AI solutions efficiently. By providing tools that streamline workflows, Grid AI accelerates innovation in AI research and real-world applications.
Monthly organic traffic went from 5,000 visits / mo to over 20,000 visits / mo after six months.
+300%
Inbound leads increased from ~ 10 leads/mo to 45 leads/mo over a six month time frame.
+350%
Top ten keyword rankings increased from 15 keywords to 50 keywords .
+233%
Overview
Grid AI, an enterprise SaaS company specializing in AI and machine learning, needed to increase lead flow. But despite having cutting-edge technology, they lacked visibility in search results for high-value keywords relevant to its target audience: enterprise data science leaders.
Growth Marshal stepped in to revamp Grid AI's online presence and build an inbound marketing machine that would help them reach their growth goals. The results? A 300% increase in inbound leads in just six months.
Situation
Grid AI had a robust offering but needed more demo opportunities. Their website was primarily focused on brand-related keywords, which limited their ability to attract new prospects searching for solutions.
Pain Points:
Low Organic Visibility: Grid AI ranked poorly for high-intent keywords like “machine learning model training” and “enterprise AI tools.”
Missed Opportunities: The blog had valuable content but lacked SEO structure, resulting in low traffic and engagement.
Slow Lead Flow: Most leads came through founder-led networking, making customer acquisition time consuming and and less sustainable.
The leadership team knew they needed a partner who could create a better strategy tailored to their industry and growth stage.
Challenges
Transforming Grid AI’s SEO required addressing several key challenges:
Highly Competitive Industry: The AI and ML sector is crowded with established players and new entrants competing for the same keywords.
Technical SEO Gaps: Their website had issues with site speed, broken links, and duplicate content, which hurt search rankings.
Complex Buyer Journey: The target audience—enterprise data science—required both technical and business-oriented content to guide them through the sales funnel.
Solution
Growth Marshal implemented a comprehensive SEO strategy designed to tackle Grid AI’s unique challenges head-on. Here’s what we did:
Step 1: Keyword Strategy with Precision Targeting
Growth Marshal identified and prioritized high-intent keywords like “scaling AI models,” “AI SaaS platform,” and “AI infrastructure tools.” Using competitive analysis, they focused on long-tail keywords with moderate competition to capture more qualified traffic.
Step 2: Technical SEO Overhaul
Improved Site Speed: Reduced page load times by optimizing image sizes and leveraging caching.
Resolved Technical Errors: Fixed broken links, eliminated duplicate content, and optimized site structure for better crawlability.
Mobile Optimization: Ensured the site delivered a seamless experience across devices.
Step 3: Content Revamp
Created a pillar-and-cluster content strategy to position Grid AI as a thought leader.
Revamped blog posts to include FAQs, use cases, and step-by-step guides, optimized for search intent.
Designed lead magnets, like whitepapers and case studies, to capture email sign-ups.
Step 4: Authority-Building Through Backlinks
Growth Marshal secured high-quality backlinks from reputable tech and AI industry websites, increasing Grid AI’s domain authority.
Step 5: Analytics and Iteration
Weekly performance tracking allowed the team to refine strategies in real-time, ensuring continuous improvement.
Results
The collaboration between Grid AI and Growth Marshal delivered remarkable outcomes:
Additional Qualitative Wins:
Increased trust and credibility among prospective customers due to consistent thought leadership.
Reduced dependency on founder outreach.
Higher engagement rates on revamped blog posts, with time-on-page increasing by 150%.
How Your Startup Can Replicate These Outcomes
We implemented a comprehensive SEO strategy designed to tackle Grid AI’s unique challenges head-on. Here’s what we did that you can steal:
Prioritize High-Intent Keywords with a Targeted Approach
Research keywords that align with your ideal customer’s needs and focus on long-tail phrases with manageable competition.
Use tools like Ahrefs or SEMrush to analyze your competitors and identify gaps in their keyword strategies.
Optimize Your Website for Technical Performance
Boost Site Speed: Use lightweight images, enable caching, and leverage a content delivery network (CDN).
Fix Errors: Regularly audit for broken links, duplicate content, and structural issues that could hinder search engine crawling.
Mobile-First Design: Ensure your site provides a seamless experience across all devices, particularly mobile.
Develop Content That Addresses Specific Customer Questions
Use a pillar-and-cluster model, organizing your blog into key topics and related subtopics to improve relevance.
Create evergreen resources such as FAQs, use cases, and how-to guides optimized for both technical and non-technical audiences.
Offer downloadable content (e.g., whitepapers or templates) to capture leads and add value to visitors.
Build Authority Through High-Quality Backlinks
Collaborate with industry blogs, publications, and influencers to gain backlinks from credible sources.
Produce unique content, like data reports or thought leadership pieces, to encourage organic linking.
Adopt a Test-and-Learn Mindset with Regular Monitoring
Track key metrics like organic traffic, bounce rates, and keyword rankings weekly to assess your strategy’s performance.
Use the data to refine your approach, doubling down on successful tactics and improving underperforming areas.
Some Additional Pro Tips For High-Speed Founders
Focus on customer intent: Understand what your audience searches for and tailor your SEO and content strategy to meet those needs.
Invest in the fundamentals: Technical SEO and user experience are the foundation of better rankings and engagement.
Consistency matters: SEO results require regular effort, data analysis, and a willingness to adapt based on insights.
READY TO 10x INBOUND LEADS?
No more random acts of marketing. Access a tailored growth strategy.
Or → Own Your Market and Start Now!