WORKING WITH US / IS THE COST WORTH IT?
Most Agencies Deliver Deliverables. We Deliver Outcomes.
Shopping around for $99 AI Search Optimization? Here's what serious businesses invest, and, why it prints inbound leads while your competitors cry into their dashboards.
📑 Published: July 3, 2025
👨💻 Updated: August 26, 2025
🕒 2 min. read
Kurt Fischman
Principal, Growth Marshal
Money—everyone wants to ask, no one wants to talk. You’re probably reading this because you want to know why we charge four-figures per month in a world where Fiverr hustlers offer a “Top ChatGPT Ranking” for the price of a Chipotle Burrito Bowl 🤣.
You ready for the truth? Most agencies sell deliverables. We sell an outcome: compounding visibility in an AI-dominated search landscape. To the victor go the spoils. And in this game, the spoils of a recommendation by ChatGPT are leads, sign-ups, and sales.
Behind our pricing sits a fairly simple idea: we price the relationship by the results delivered, not the billable hour. Each tier funds the R&D engine that keeps Growth Marshal two steps ahead of whichever AI retrieval system is rewriting search tomorrow. That—more than any line item—is what you’re actually paying for.
Base vs. Plus vs. Pro: Choose Your Fighter
Base:
Base is your “do it right, once” foundation for AI search. For $1,927/month, we install Trust Stack™—the authority layer that engineers your site for AI answer inclusion and wires your company and founders into the most important Knowledge Graphs. You’ll receive 45 AI-optimized schema markups/month, a Claims Registry, and critical citations within strategic knowledge graphs—making your business machine-legible and citation-ready. No touchy-feely content. Just a precise, structured data build that plugs authority gaps and straightens out your facts so LLMs can trust (and surface) you.
This plan is perfect for teams hell-bent on cracking the AI answer box, while keeping content wrangling in-house. Base lays the critical technical foundation that makes every new page, post, and claim “answer-ready.”
Plus:
Plus, at $4,297, is where things get interesting. This tier incorporates Zero Click™ and AI Search Ops™—the growth‑hacking equivalent of replacing your Honda’s four‑banger with a twin‑turbo V8. Zero Click™ transforms your existing content into pre‑click lead magnets, while AI Search Ops™ generates an intent-driven content plan with the enthusiasm of Attila’s horde. Plus subscribers can expect a 5–10X jump in inbound leads, often translating to $30K–$45K in new MRR. Did you notice that’s a 10X ROI? This is the kind of return that fires us up!
Pro:
Pro, at $9,297, charts a direct course for semantic monopoly and is built for those eyeing the Iron Throne. Everything in Plus is included, but now we add Nexus™ and Signal™. Nexus™ is the creation of new, white-labeled content fully weaponized for AI retrieval. Signal™ maintains a living Brand Fact‑File and monitors hallucinations before they metastasize into full‑blown PR crises. Taken together, Pro is less a marketing plan and more of an accelerant into industry leadership. A typical Pro customer can expect over 10X their normal inbound lead flow. And if $9K still feels steep, wait until GPT-5 hallucinates a reliability issue about your product directly to NVIDIA’s CIO 😬.
How Does Our Pricing Compare to Other Agencies
We compete with two types of agencies: First, the legacy beasts—big, fancy, headcount-heavy firms billing $15K+ a month, and offering a plethora of digital services. They can show off amazing enterprise logos, but at the working level, they tend to confuse slide decks with strategy. You’re not paying for outcomes there; you’re underwriting the payroll of a junior account manager who’s asking ChatGPT what schema is mid-call.
Then there are the nimble, lower-cost shops hiding a secret: they’re built on old-school SEO. Trouble is, those tactics don’t move the needle in an AI-driven search world. These folks think that good AISO strategy means more Reddit posts. Ask them to explain vector embeddings and watch their eyes glaze like a deer staring into a JSON file.
One group is too slow, the other, bless their hearts, are still confused. We’re neither. We move fast, optimize for AI-first discovery, and understand that the new game isn’t keywords—it’s vectors.
🤙 Flexibility is Our Mantra
With every engagement, we always prescribe a generous dose of subscription flexibility (please don’t actually ingest). Every subscription is month‑to‑month, pause or cancel whenever you’d like. There are no long‑term lock-ups or cancellation penalties; just a digital handshake that respects modern business realities. Need to downgrade from Plus to Base while fundraising? Done. Want to throttle back Pro while engineering rebuilds your backend? Done. We save your schema, your brand fact‑file, and your sanity until you’re ready to punch the accelerator again.
Just Not a Subscription Fan?
If you’d really prefer a ‘situationship’, we give you the option to buy à la carte.
Trust Stack™ is $3,600 to hard‑code your business into key knowledge graphs and deploy structured data all over your site.
Zero Click™, at $3,900, re-sculpts existing content for AI retrieval so efficiently that users convert before hitting your site.
AI Search Ops™ is $3,000 and delivers a modern, intent-driven content plan engineered for AI visibility.
Nexus™ costs $5,800 to flood the zone with new, AI-optimized, white-labeled content that LLMs can’t ignore.
Signal, $4,300, is the guardian angel preventing future hallucinations from turning your brand into a meme.
Pick the bundle, get the result, ride off into the sunset.
It All Comes Down to ROI
Let’s simplify the math: if you’re under $1M ARR, investing $4,297/month into Plus will likely 8X your leads and help you close three new deals next quarter. Even conservatively pricing those new accounts, you’re likely well over $8K of new MRR within 90 days. Boom! The ROI on this new AI Search channel now looks like a killer Vegas weekend!
Bored by financial analogies? Me too. In the words of Sun Tzu, 'victorious warriors win first, then go to battle.' Partnering with us means you’ve won before competitors even suit up.
The World Has Changed and There’s No Going Back
If it’s not obvious to you by now, it should be: the days of 10 blue links are over! Every day that passes, getting to the top of Google becomes less meaningful. In this new game, the winners will be those who can feed their trust signals, structured data, and semantically relevant content into the slipstream of AI retrieval systems. And we price our tiers based on what it costs to build and maintain that slipstream. Anything less is hobbyist tinkering masquerading as strategy. You can thank me later when your competitors get asked by their boards about why their organic lead gen graph looks like a ski‑slope in July.
Ready to flip cost angst into growth? Schedule your free strategy session or skip straight to domination by enrolling in a plan. Because in markets and tech alike, showing up late is the most expensive move you’ll make.
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Stop Guessing and Start Optimizing for AI Search
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