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We Don’t Sell Deliverables — Only Outcomes.
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📑 Published: July 1 2025
🕒 4 min. read
Kurt Fischman
Principal, Growth Marshal
Let’s talk about money—the thing everyone wants to ask about but dances around like it’s a landmine. You’re probably reading this because you want to know why Growth Marshal charges four-figures per month in a world where Fiverr hustlers offer a “Top ChatGPT Ranking” for the price of a Chipotle Burrito Bowl 🤣.
You ready for the truth? Most agencies sell deliverables. We sell an outcome: compounding visibility in an AI-dominated search landscape. To the victor go the spoils, as they say. And in this game, the spoils of LLM-mentions are leads, sign-ups, and sales.
Behind our pricing sits a fairly simple idea: we price the relationship by the results delivered, not the billable hour. Each tier funds the R&D engine that keeps Growth Marshal two steps ahead of whichever AI retrieval system is rewriting search tomorrow. That—more than any line item—is what you’re actually paying for.
Starter vs. Plus vs. Pro: Choose Your Fighter
Starter:
The Starter plan, at $927 a month, is DIY with airbags. Up to three hours a week of 1:1 coaching, a step‑by‑step AI SEO roadmap, and hands‑on tool training lets founders stay in the driver’s seat while we ride shotgun yelling, “shift now and floor it!” It’s perfect for pre‑seed-to-seed teams who’d rather trade sweat for cash but still want someone to stop them from accidentially nuking their own knowledge graph profile (I have horror stories).
I’ve seen pre-PMF startups double inbound lead flow in a single quarter on Starter because the program forces them to focus on entity linking, semantic density, and trust signals instead of vanity metrics. At this stage of company maturity, the value of an inbound lead actively seeking a solution—rather than chasing outbound prospects with vague "pick your brain" or "check out what we've built" messages—is impossible to overstate.
Plus:
Plus, at $4,297, is where things get interesting. This tier incorporates our Trust Stack, Zero Click, and Search Ops frameworks—the growth‑hacking equivalent of replacing your Honda’s four‑banger with a twin‑turbo V8. Trust Stack wires your company and founders into the most important Knowledge Graphs so language models treat you less like a rumor and more like a fact. Zero Click transforms your existing content into pre‑click lead magnets, while Search Ops tears through SEO hygiene with the enthusiasm of Attila’s horde. The result? Expect to 5 - 10X your monthly inbound lead flow. And depending on your ACV and close rate, this could be worth $30K–$45K in new revenue, or roughly ten times the cost of Plus. This is the kind of math that fires us up!
Pro:
Pro, at $7,297, is for the masochists who’d rather own the arena than merely fight in it. Everything in Plus is included, but now we add Nexus and Signal. Nexus is the creation of new, white-labeled content pre-weaponized for AI retrieval. Signal maintains a living Brand Fact‑File and monitors hallucinations before they metastasize into full‑blown PR crises. Taken together, Pro is less a marketing plan and more of an accelerant into market leadership. A typical Pro customer can expect over 10X their normal inbound lead flow. Still think $7K is steep? Imagine the cost when GPT-4o hallucinates a bogus claim about your product's reliability straight to NVIDIA’s CIO.
How Does Our Pricing Compare to “Other” Agencies
We compete with two types of agencies: First, the legacy beasts—big, fancy, headcount-bloated firms billing $15K+ a month that confuse slide decks with strategy. You’re not paying for outcomes there; you’re underwriting the payroll of a junior account manager who’s asking ChatGPT what schema markup is mid-call.
Second, we compete with scrappy shops, pricing in the hundreds of dollars per month, that look agile on the surface, but can’t seem to admit that the rules of the search game have completely changed. They’re still optimizing for clicks on SERPs while LLMs feed users direct answers. Ask them about embeddings and watch their eyes glaze like a deer staring into a JSON file. One group is too slow, the other too clueless. We’re neither. We move fast, optimize for AI-first discovery, and understand that the new game isn’t keywords—it’s vectors.
Flexibility is Our Middle Name
If you still have a touch of sticker‑shock, doctor Growth Marshal recommends 100mg of financial flexibility (please consult a real doctor before ingesting 100mg of anything). Every subscription is month‑to‑month, pause or cancel whenever you’d like—no questions asked. There are no long‑term lock-ups or cancelation penalties, just a digital handshake that respects modern realities. Need to downgrade from Plus to Starter while fundraising? Done. Want to throttle back Pro while engineering rebuilds the backend? Done. The team saves your schema, your brand fact‑file, and your sanity until you’re ready to punch the accelerator again.
Do You Have a Fear of Commitment?
They say Gen Z can’t commit. I’m an elder millennial and I don’t care for it that much either. So, if you also fall into this category and are still flinching at commas in the price, we give you the option to buy à la carte.
Trust Stack is $3,600 for a three‑week sprint that hard‑codes your entity into key knowledge graphs and deploys structured data all over your site.
Zero Click, at $3,900, re-sculpts existing content for AI retrieval so efficiently the users convert before hitting your site.
Search Ops is $3,000 to find and torch every technical roadblock throttling your crawl budget.
Nexus costs $5,800 to flood the zone with new, AI-optimized, white-labeled content that LLMs can’t ignore.
Signal, $4,300, is the guardian angel preventing future hallucinations from turning your brand into a meme.
These are one‑time fees with zero subscription strings (but hopefully you’ve noticed that our subscriptions don’t have strings). Pick the module, get the result, disappear into the sunset 🤠.