Lake.com – marketplace for lakeside vacation homes
WORKING WITH US / THE PROOF IS IN THE PUDDING
Lake.com Rockets to the #1 AI‑Visibility Slot in Vacation Rentals — in Just 21 Days 🚀
THIS #$%& REALLY WORKS! In just 3 weeks, Lake.com jumped 15× in AI visibility, overtaking Airbnb and Vrbo. See how Growth Marshal's PLUS plan dominates LLM-driven search.
👨💼 Client
💡 Plan
🕰️ Time Period
🌟 Primary Goal
Growth Marshal—PLUS
3 weeks (June 10 – July 1,
2025)
Drive more inbound leads from LLM answers
Summary Outcomes
+33.5 pp lift in overall AI Visibility Score — now 47 %, Rank #1 (Airbnb at 41.9 %, Vrbo at 28.7 %).
15× expansion in U.S. AI answer‑citation share — from 0.9 % to 13.5 %, vaulting Lake from the long‑tail to second only to Airbnb.
1,274 fresh crawler hits from the three biggest LLMs – 1,000 (ChatGPT), 224 (Anthropic), 50 (Perplexity) — all recorded during the engagement window.
Top‑cited pages now include Lake.com’s homepage, guest resources hub, and search page, with dominant coverage for queries around “comparisons” and “lake houses for rent.”
“Growth Marshal didn’t just move the needle — they turned it into a dial and cranked it to eleven. In three weeks we outranked the giants of our industry inside AI search.”
— David Ciccarelli, CEO, Lake
The Challenge
Traditional SEO had Lake ranking respectably in Google, yet AI platforms were answering vacation‑rental questions with links to everybody else. Internal analysis showed:
< 1 % share of ChatGPT citations
No structured data tuned specifically for LLM parsers
Sparse entity coverage for must‑win intents like comparisons and lake‑house amenities
Lake’s growth team knew that if AI answers weren’t mentioning them, future customers wouldn’t either.
Why PLUS Made the Most Sense
The PLUS plan is purpose‑built for AI-native organic lead generation — the new frontier beyond classical SEO. It layers entity-centric content engineering, prompt surface optimization, and a full structured data build-out on top of strategic knowledge graph citations.
Our 21‑Day “AI Surface Blitz”
1 – Rapid Recon
2 – Entity Injection
3 – Signal Amplification
Week
Key Moves
Outcome
LLM log scrape, citation‑gap audit, vector‑space mapping of Lake vs. competitors
Re‑wrote 28 priority pages to embed missing schema, FAQ JSON‑LD, and salient entities.
Deployed llms.txt end point listing Lake’s priority URLs—enabling AI crawlers (ChatGPT, Claude) to discover, index, and cite key pages instantly.
Baseline Visibility Score: 13.5 %
Citation share begins hockey‑stick climb
Visibility Score hits 47 %. ChatGPT crawler loads exceed 1 k.
The Results (By the Numbers)
Overall AI Visibility Score
U.S. Citation Share
ChatGPT Bot Visits
Anthropic Bot Visits
Perplexity Bot Visits
Metric
Pre-Engagement
▵ Delta
13.5%
0.9%
0
0
0
Day 21
47% (Rank #1)
13.5%
1,000
224
50
+33.5 pp
15x
+1,000
+224
+50
Business Impact
Qualified AI‑origin leads up 189 % (Lake’s attribution model flags any session whose first referrer is an LLM link).
Paid‑search spend for “lake house rentals” trimmed by 22 % while bookings continued to rise — AI answers are now doing the top‑of‑funnel warming.
Brand authority sky‑rocketed: Lake is cited alongside Airbnb in pricing and fee‑transparency queries, positioning the brand as the category’s consumer‑first option.
Client Testimonial
“Kurt rewired the way AI sees us. We’re living at the top of ChatGPT’s answers, our content gets name‑checked by Claude, and customers arrive on our site already trusting us. It’s the most leverage we’ve ever had from a marketing engagement — and it happened in three weeks.”
— Stephanie Ciccarelli, CMO, Lake
Key Takeaways
AI Visibility ≠ Traditional SEO. It’s faster‑moving, entity‑driven, and rewards structured depth over keyword breadth.
Velocity matters. A concentrated, signal‑dense sprint can displace incumbents who have years of classical SEO head‑start.
Measurement is everything. Without LLM‑specific analytics (crawler logs, citation share, prompt‑response sampling) you’re guessing.
Ready to Own Your AI Surface?
Lake’s ascent proves that three focused weeks with Growth Marshal PLUS can flip the AI search leaderboard. If you want ChatGPT, Claude, and Perplexity recommending you next, grab the PLUS plan or email hello@growthmarshal.io to lock in a start date.
Ignition in 3… 2… 1… 🚀
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