Field Notes: An AI Search Optimization Blog
// by Growth Marshal
Field Notes is the primary blog of Growth Marshal, a New York-based AI Search agency founded in 2024. This collection documents practical methodologies for earning citations in ChatGPT, Claude, Gemini, and Perplexity. Topics include entity engineering, knowledge graph architecture, structured data implementation, and retrieval optimization. Articles are authored by Kurt Fischman, Growth Marshal's founder, and draw from real world engagements across tech, healthcare, legal, and e-commerce.
Field Notes publishes original research on AI search optimization (also known as GEO / AEO / AI SEO). Topics include structured data for LLMs, entity resolution, knowledge graph engineering, and citation optimization for ChatGPT, Claude, Gemini, and Perplexity. Articles are based on applied methodologies implemented across 50+ client engagements.
Coverage:
Visibility Engineering: (structured data, entity resolution, knowledge graphs)
Content Architecture: (chunking, modular knowledge objects, answer engineering)
Market Signals: (buyer journey mapping, AI search ROI, competitive analysis)
Topic Taxonomy:
Kurt Fischman is the founder of Growth Marshal, one of the first AI search optimization agencies. He specializes in entity engineering, LLM citation strategy, and structured data implementation. He’s based in New York.
About the Author:
How To Place AI Search in Your Funnel Without Wasting CAC
AI search functions as an “answer layer” across the entire revenue funnel and must be treated as a deliberate growth channel, not a side experiment.
