Foundations & Definitions

Learn the exact vocabulary and mental models needed to operate in AI-native search. You’ll discover:

• What AI Search Optimization (AISO) is;

• How LLMs retrieve, resolve, and cite brands;

• Why entities beat keywords;

• How embeddings and retrieval-augmented generation (RAG) shape answers;

• The building blocks: Answer Shapes, semantic chunking, JSON-LD, Wikidata identifiers—and how they make content machine-legible.