Here's Exactly Why You Shouldn't Hire Us

AISO Can’t Be Done at Programmatic Scale (Yet)

Despite all the buzz, true AI Search Optimization is a blended mix of art + science and can’t be automated at scale—at least, not yet (believe me, I’ve tried 😡). Sure, anyone can flood the web with thousands of AI-generated pages dressed up in schema. But if you’re expecting those pages to earn authoritative citations from LLMs or gain real brand visibility in AI-native platforms, you'll quickly hit a wall. AI retrieval systems don't reward content factories churning out hollow pages. Instead, they reward genuine topical depth, precise entity alignment, and clear, authoritative answers—qualities that (still) require a bit of human judgment.

AISO success is really a game of precision, not volume. And nowhere is this truer than in JSON structured data. Sloppy or generic JSON markup doesn’t just miss opportunities; it actively confuses LLMs and weakens your visibility in AI Search. Effective JSON-LD schema must be meticulously aligned with precise entities, topics, and relationships, and, be completely free of hallucinations! So, if your idea of success is mass-producing pages backed by cookie-cutter JSON hoping AI won't notice, Growth Marshal isn’t your agency. We trade volume for precision, crafting JSON structured data that LLMs trust.

But, what if you’re a business sitting on 700+ webpages, and you'd like to have precise JSON schema wrapped up in four weeks? Here's the reality check: it’s not going to happen. At least, not if you want it done correctly. Precision takes time, thoughtful mapping, and meticulous execution. Could we rush it? Sure. But what you’ll inevitably discover are micro hallucinations embedded in the data—making rushed schema markup potentially worse than no markup at all. And while we’d love nothing more than to dive head first into your site’s mosh pit and start throwing elbows, the sheer volume demands patience. Realistically, your 700-page JSON project is a multi-month journey, not a four-week sprint. If that's disappointing, we understand. But we'd rather disappoint upfront than underdeliver down the road.

AI Search Optimization Will Alter Your Brand Voice

If you're serious about AISO, your brand voice will change—not dramatically, but inevitably. Writing content that's entity-linked, semantically precise, and optimized for prompt surfaces means becoming fluent in two languages simultaneously: human and machine. Expect shorter sentences, explicit phrasing, and intentional repetition of core concepts. Founders usually hate this but its what LLMs demand.

This doesn’t mean losing your brand’s personality; it means consciously evolving it. You’re no longer writing solely for human audiences but also for structured-data parsers, embedding engines, and retrieval systems. Your narratives remain compelling but must now fit neatly within a structured lattice of defined rentities. If your brand voice is sacred and inflexible, AISO will feel constraining. In this game, clarity always wins while cleverness becomes invisible.