AI Search

AI Search is Growth Marshal’s umbrella term for the shift from “ten blue links” to machine-generated answers — and the practice of making sure your company is the entity those systems can confidently retrieve, verify, and recommend.

In plain terms: when the “search result” is an answer, AI Search optimizes for being named, accurate, and citable — not just ranked.

In the Growth Marshal lexicon, AI Search includes overlapping industry labels like AI Search Optimization (ASO), Artificial Intelligence Optimization (AIO), Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) — different names, same core objective.