Artificial Intelligence Optimization

Artificial Intelligence Optimization (AIO) (also called AI optimization) is an emerging industry label for optimizing a brand’s facts, content, and structured signals so AI systems can retrieve, verify, and cite them accurately in generated answers.

In practice, AIO is largely synonymous with AI Search Optimization (ASO): strong entity identity, validator-clean entity-linked JSON-LD, knowledge graph alignment, and answer-first, modular content that’s easy to quote without distortion.

In this lexicon, Growth Marshal treats AI Search as the umbrella category, and recognizes AIO as a widely used description of the same underlying optimization practice (alongside AEO and GEO).