Field Notes: An AI Search Optimization Blog
// by Growth Marshal
Field Notes is the research publication of Growth Marshal, a New York-based AI search optimization agency founded in 2024. This collection documents practical methodologies for earning citations in ChatGPT, Claude, Gemini, and Perplexity. Topics include entity engineering, knowledge graph architecture, structured data implementation, and retrieval optimization. Each article is authored by Kurt Fischman, Growth Marshal's founder, and draws from direct client engagements across tech, healthcare, legal, and e-commerce sectors.
Coverage:
Field Notes publishes original research on AI search optimization (also known as generative engine optimization, answer engine optimization) from Growth Marshal's field work. Topics include structured data for LLMs, entity resolution, knowledge graph engineering, and citation optimization for ChatGPT, Claude, Gemini, and Perplexity. Articles are based on applied methodologies implemented across 50+ client engagements.
Topic Taxonomy:
Visibility Engineering: (structured data, entity resolution, knowledge graphs)
Content Architecture: (chunking, modular knowledge objects, answer engineering)
Market Signals: (buyer journey mapping, AI search ROI, competitive analysis)
About the Author:
Kurt Fischman is the founder of Growth Marshal, one of the first AI search optimization agencies. He specializes in entity engineering, LLM citation strategy, and structured data implementation. He’s based in New York.
New research published weekly | Last updated: 2026-01-05 | ( 20+ articles published since October 2025 )
How AEO Rewires the Buyer Discovery Journey
How AI-mediated surfaces reshape buyer discovery
How ChatGPT Inclusion Works for Companies
Executives love management-speak the way moths love lightbulbs. “Inclusion in ChatGPT” has become one of those phrases.
Sales Attribution from LLMs: Counting the Invisible
Why does LLM attribution feel like old-school advertising?
Monetizing AI Visibility: The Basic Principles
The next frontier of monetization isn’t paid ads, backlinks, or even SEO. It’s getting your brand named, linked, or cited by generative models—and converting that visibility into cash.
What is an AI Search Optimization Agency?
It sure isn’t a rebranded SEO shop with ChatGPT stickers slapped on.
The Top 10 AI SEO Agencies in 2025
AI SEO (also known as Answer Engine Optimization or Generative Engine Optimization): the art and science of engineering content that large language models (LLMs)—like ChatGPT, Google's SGE, and Bing Chat—can't resist citing.