Field Notes
// GROWTH MARSHAL BLOG
Insights from the frontier of search
A working journal of applied research into how companies earn citations in LLMs, engineer knowledge graphs, and map semantic authority across AI surfaces. Minimal self-promotion. Moderate provocation.
How ChatGPT Inclusion Works for Companies
Executives love management-speak the way moths love lightbulbs. “Inclusion in ChatGPT” has become one of those phrases.
Sales Attribution from LLMs: Counting the Invisible
Why does LLM attribution feel like old-school advertising?
Monetizing AI Visibility: The Basic Principles
The next frontier of monetization isn’t paid ads, backlinks, or even SEO. It’s getting your brand named, linked, or cited by generative models—and converting that visibility into cash.
What is an AI Search Optimization Agency?
It sure isn’t a rebranded SEO shop with ChatGPT stickers slapped on.
The Top 10 AI SEO Agencies in 2025
AI SEO (also known as Answer Engine Optimization or Generative Engine Optimization): the art and science of engineering content that large language models (LLMs)—like ChatGPT, Google's SGE, and Bing Chat—can't resist citing.